Mobile Game UA Video Ad Creative Lead

Good Luck Studio; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Good Luck Studio seeks a creatively driven video editor/producer to craft high-converting ads for mobile games. You will deeply analyze existing titles to extract hooks, design compelling scripts, and independently produce end-to-end campaigns with strong pacing and visuals.

You will ideate viral concepts, study top ads and trends, and maintain a library of top-tier assets. Collaboration with UA teams will guide data-driven optimizations and rapid iteration in a fast-paced studio environment.

Qualifications

• Solid Post-Production Fundamentals: Proficient in After Effects, Premiere, Photoshop, and other editing/VFX software. Ability to independently manage the entire pipeline: editing, color grading, subtitle packaging, audio beat-syncing, and final rendering/export.
• Camera Language & Audiovisual Pacing: Strong aesthetic sense for color matching, composition, and editing rhythm. Solid motion graphics and compositing skills; familiar with dynamic Endcards and various visual effect packaging.
• Keen Creative Sensitivity & Imagination: Passionate about gaming with a flexible mind and a constant flow of new ideas. Highly attuned to player psychology and social media trends; skilled at giving a fresh twist and dramatic contrast to conventional gameplay.
• Open Learning Mindset & Adaptability: Curious about and eager to explore new technologies and tools (e.g., cutting-edge digital/AI-assisted creative tools). Proactive in learning to improve production efficiency.
• Teamwork & Proactive Communication: Highly responsible, resilient under pressure, and a strong team player. Able to actively integrate into a fast-paced creative environment.

Responsibilities

• Selling Point Extraction & Ad Production: Deeply analyze the company's existing games to accurately extract gameplay features and player hooks. Combine these with creative scripts to independently design and produce high-quality, high-converting video ads from end to end.
• Creative Ideation & Viral Exploration: Think outside the box and be highly imaginative. Skilled at designing visually impactful concepts and proposing unconventional visual ideas and camera language.
• Competitor Analysis & Gameplay Innovation: Regularly research top-performing ads and industry UA trends. Absorb excellent techniques and internet memes to create derivative works and innovative gameplay angles; assist in building and maintaining a repository of top-tier creative assets for the team.
• Data-Driven Iteration: Work closely with the UA/User Acquisition team to track core metrics (e.g., CTR, Conversion Rate). Based on data feedback and player drop-off points, rapidly adjust video editing pacing, visual focus, and BGM to continuously iterate and optimize the final videos.

Skills

Post-Production

After Effects

Premiere Pro

Color Grading

Motion Graphics

Storyboarding

Audiovisual pacing

Tools

After Effects

Premiere Pro

Photoshop

Nuke

Blender

Job description

Good Luck Studio seeks a creatively driven video editor/producer to craft high-converting ads for mobile games. You will deeply analyze existing titles to extract hooks, design compelling scripts, and independently produce end-to-end campaigns with strong pacing and visuals.

You will ideate viral concepts, study top ads and trends, and maintain a library of top-tier assets. Collaboration with UA teams will guide data-driven optimizations and rapid iteration in a fast-paced studio environment.