Generative Creative Specialist

JustinBradley; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A multinational media and entertainment company is seeking a Generative Creative Specialist to join their GenAI innovation pod. This role involves the hands-on creation of short-form video and static ads using generative AI tools. The candidate will lead production, manage output, and ensure quality while collaborating closely with performance marketing partners. A performance-driven mindset and strong organizational skills in creative outputs are essential. Experience in mobile game advertising is a plus.

Qualifications

• Experience creating short‑form video (6–30s) and static images using generative AI tools.
• Ability to build and maintain a library of reusable prompt structures.
• Comfortable using performance metrics like CTR, IPMs, and ROAS.

Responsibilities

• Lead production of short‑form video and static ads end‑to‑end.
• Develop reusable prompt frameworks to improve asset quality.
• Ensure creative outputs meet quality standards.

Skills

Generative AI tools experience

Short-form video creation

Advanced prompt engineering

Performance-driven mindset

Organization in output management

Familiarity with multiple GenAI tools

Creative integration skills

Tools

Runway

Sora

Job description

JustinBradley’s client, a multinational media and entertainment company, is seeking a Generative Creative Specialist to join their GenAI innovation pod and help scale high-volume, performance-driven creative for mobile game user acquisition. This role is primarily hands‑on creation, focused on generating short‑form video and static ads end-to-end using generative AI tools. In addition to producing assets, you will help develop reusable prompting frameworks and creative approaches that improve speed, consistency, and output over time. You’ll work closely with UA and performance marketing partners to explore hooks and visual concepts that drive results, and collaborate with Creative Services to help scale proven winners.

Job Responsibilities:

Hands‑On GenAI Creative Production

• Lead production of text-to-video, image-to-video, and text-to-image tools to rapidly create and iterate on assets for major campaigns
• Generate short‑form video ads (6–30s) end‑to‑end (primarily in Runway) and produce static ads/variants for testing
• Generate structured variations across hooks, pacing, and visuals
• Translate creative briefs and hook ideas into mobile‑first concepts optimized for feed placements
• Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROAS

Frameworks & Output Scaling

• Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoff‑ready packages)
• Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)
• Continuously refine workflows to improve speed, volume, repeatability, and quality
• Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples
• Participate in creative reviews with a performance‑first mindset

Ensure Creative Quality

• Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumb‑stop impact
• Ensure outputs stay on‑brand and align to responsible AI guardrails

Must Have Skills / Requirements:

• Hands‑on experience creating short‑form video (6–30s) and static images using generative AI tools (Runway preferred)
• Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, on‑brand outputs at scale
• Performance‑driven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations
• High‑volume, fast‑iteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish
• Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoff‑ready files
• Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which
• Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns. Bonus for mobile UA ad creative (short‑form video and statics).

Preferred Skills:

• 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting
• Mobile Game Experience: background in performance creative / mobile UA ad creation
• Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows
• Collaborative, low‑ego teammate who thrives in fast‑moving, experimental environments
• Passionate about games

JustinBradley is an EO employer - Veterans/Disabled and other protected employees.