LiveOps Product Manager, IP-Driven Casual Games

Mattel; El Segundo (CA); On-site; USD 168,000 - 185,000; Full time

Job summary

Mattel Game Studios seeks a Product Manager, LiveOps to own the meta progression, events, and offers for our Barbie-focused casual portfolio. You will collaborate with a publisher-driven studio and internal teams to craft a cohesive live experience that maximizes engagement and monetization.

You bring 4+ years in F2P mobile games, deep LiveOps and economy knowledge, and a data-driven approach. This in-office role offers a flexible, hybrid schedule aligned with our in-house teams.

Qualifications

• 4+ years of experience in free-to-play mobile games in a Product Management or LiveOps role.
• Direct experience working on a casual mobile game with strong meta-layer or collection/customization systems.
• Deep understanding of F2P LiveOps mechanics, meta-progression systems, and game economy fundamentals.
• Strong experimentation instinct and data-driven decision making.
• Experience using data tools to drive decisions, including with economy models.
• Excellent written and oral communication skills and comfort with ambiguity.

Responsibilities

• Co-own the game's feature roadmap with cross-functional teams and external studio.
• Develop the LiveOps event framework, cadence, and content calendar to maximize engagement and monetization.
• Define the meta-progression and offer strategy and ensure IP-driven engagement.
• Set targets for engagement, retention, revenue and partner with Data to analyze performance.
• Translate IP strength into product requirements and content strategies with external partners.

Skills

Free-to-play mobile games

LiveOps

Experimentation

Data-driven decisions

Tools

BigQuery

Excel/Sheets

Tableau

Job description

Mattel Game Studios seeks a Product Manager, LiveOps to own the meta progression, events, and offers for our Barbie-focused casual portfolio. You will collaborate with a publisher-driven studio and internal teams to craft a cohesive live experience that maximizes engagement and monetization.

You bring 4+ years in F2P mobile games, deep LiveOps and economy knowledge, and a data-driven approach. This in-office role offers a flexible, hybrid schedule aligned with our in-house teams.