Barbie LiveOps Product Manager — Mobile Games

Mattel, Inc.; El Segundo (CA); On-site; USD 168,000 - 185,000; Full time

Job summary

Mattel Game Studios is seeking a Product Manager, LiveOps for our casual portfolio, leading LiveOps strategy and end-to-end progression systems for IP-driven titles like Barbie. You will coordinate with Game Design, Production, and an external studio to shape events, offers, and meta progression that boost engagement and monetization.

The ideal candidate has 4+ years in free-to-play mobile games in a Product Management or LiveOps role, with experience in meta-layer systems, data tools, and a

Qualifications

• 4+ years of experience in free-to-play mobile games in a Product Management or LiveOps role.
• Direct experience on a casual mobile game with meta-layer or collection systems (fashion, lifestyle, dress-up) preferred.
• Strong understanding of F2P LiveOps mechanics, meta-progression, and game economy fundamentals.

Responsibilities

• Co-own the game's feature roadmap with Product, Game Design, Production and external studio; drive prioritization of features for the meta experience, LiveOps strategy and economy health.
• Develop the LiveOps event framework and cadence strategy from scratch; define event types, reward structures and seasonal beats; execute a content calendar to maximize engagement, retention and monetization.
• Own the meta-progression and offer strategy; define collection and customization progression, offer architecture and promotional calendar; align with economy models to meet success criteria.
• Partner with Data to analyze performance, run experiments, and report against targets with actionable takeaways; share a data-driven playbook across teams and the external studio.
• Champion the IP in product decisions; ensure events, offers, and progression express the brand to resonate with the target audience.

Skills

LiveOps experience

Product Management

Data-driven decisions

Tools

BigQuery

Excel/Sheets

Tableau

Job description

Mattel Game Studios is seeking a Product Manager, LiveOps for our casual portfolio, leading LiveOps strategy and end-to-end progression systems for IP-driven titles like Barbie. You will coordinate with Game Design, Production, and an external studio to shape events, offers, and meta progression that boost engagement and monetization.

The ideal candidate has 4+ years in free-to-play mobile games in a Product Management or LiveOps role, with experience in meta-layer systems, data tools, and a