Mid-West Family Marketing & Media

Southwest Michigan Regional Chamber; Michigan; Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental Insurance

Vision insurance

401(k)

401(k) matching

Flexible schedule

Life insurance

Résumé du poste

Mid-West Family is seeking a strategic Content Director to lead all content efforts across our South Bend, IN and St. Joseph, MI markets.

This top content leadership role will shape enterprise strategy to fit local voice, culture, and competitive landscape, across radio, digital, social, and live experiences. The Content Director serves as the market’s chief content authority, executing company-wide strategy with a focus on compliant, audience-focused programming and innovative growth.

Qualifications

• Experience leading content or programming for radio/multi-platform media.
• Strong leadership, communication, and data-driven decision making.
• Knowledge of FCC regulations and broadcast compliance.
• Ability to manage cross-functional teams.

Responsabilités

• Execute market content leadership across two stations/brands.
• Directly manage Brand Managers and support roles; conduct evaluations and development planning.
• Enforce FCC regulations, legal requirements, and company content standards.
• Approve day-to-day programming and content decisions at market level.

Connaissances

Content strategy

Leadership

FCC regulations

Audience development

Brand management

Cross-functional collaboration

Description du poste

Mid-West Family is seeking a strategic, creative, and decisive Content Director to lead all content efforts across our South Bend, IN and St. Joseph, MI markets. This is the top content leadership role locally, responsible for bringing enterprise strategy to life while shaping it to fit the unique voice, culture, and competitive landscape of the region.

You’ll define not just what we do, but how we do it across radio, digital, social, and live experiences.

Position Summary
The Content Director serves as the market’s chief content authority, responsible for executing company-wide content strategy at the local level. This leader ensures all brands deliver compelling, compliant, and audience-focused programming while driving innovation and growth.

Reports To: General Manager / Chief Content Officer
Supervises: Brand Managers, Continuity Coordinator, Events, Engagements & Activations Coordinator

Why Join Mid-West Family?

• Lead content strategy across two vibrant Midwest markets
• Work with passionate teams dedicated to local storytelling and community impact
• Influence the future of multi-platform media in a rapidly evolving landscape
• Competitive compensation and benefits package
• Proven leadership experience in radio, media, or multi-platform content environments
• Strong understanding of programming strategy, audience development, and brand management
• Demonstrated ability to lead and develop high-performing teams
• Deep knowledge of FCC regulations and broadcast compliance
• Excellent communication, organizational, and decision-making skills
• Ability to balance creative vision with data-driven insights

Requirements

Key Responsibilities

Market Content Leadership

• Execute enterprise content strategy across all stations and brands within the market
• Ensure brand consistency, quality, and compliance across all platforms
• Lead local programming strategy, scheduling, and on-air talent performance
• Adapt content to reflect local audience insights, culture, and competitive dynamics

Team Leadership & Development

• Directly manage Brand Managers and key support roles
• Conduct performance evaluations, coaching, and long-term development planning
• Lead weekly content meetings and quarterly performance reviews
• Foster a culture of creativity, accountability, and continuous improvement

Compliance & Risk Management

• Enforce FCC regulations, legal requirements, and company content standards
• Serve as the first escalation point for content-related issues or incidents
• Partner with the Chief Content Officer on high-risk or enterprise-level concerns

Decision Authority

• Approve day-to-day programming, content, and promotional decisions at the market level
• Recommend major strategic changes to the Chief Content Officer
• Maintain operational control of all local content execution

Cross-Functional Collaboration

• Act as the primary liaison between local teams and enterprise content leadership
• Collaborate closely with Sales, Promotions, Marketing, and Digital teams
• Ensure all local activations and campaigns align with brand and content strategy

Additional Information

Benefits

• Health insurance
• Dental Insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance