Mgr, Marketing

Altium; San Diego (CA); On-site; USD 150,000 - 160,000; Full time

Job summary

Altium is seeking a Marketing Operations Manager to lead the systems, processes, and people powering its marketing engine. As the Marketo platform owner, you’ll partner with CMO and CRO/Sales leadership while directing a small team responsible for day-to-day execution.

You’ll own Marketo and Salesforce integration, manage data hygiene, and drive PLG/self-serve and enterprise motion. The role demands strategic vision and hands-on admin experience.

Qualifications

• 5–7 years of Marketing Operations experience with 1–2 years in a leadership role
• Marketo Certified Expert strongly preferred; hands-on admin experience required
• Strong Salesforce CRM proficiency including Marketo-SFDC integration and attribution
• Experience with Tableau or BI tools for marketing dashboards and reporting
• Familiarity with Qualified or similar conversational AI marketing / chatbot platforms

Responsibilities

• Own Marketo platform architecture, governance, and integrations
• Lead and develop a team of two Marketing Operations Specialists
• Maintain clean data flow between Marketo and Salesforce
• Oversee chatbot strategy and pipeline generation
• Support PLG/self-serve and enterprise demand gen initiatives
• Define marketing operations best practices and scalable processes
• Collaborate with Marketing and Sales leadership to translate business needs into operational requirements

Skills

People management

Communication skills

Data-driven

Marketing operations

Education

Bachelor's degree in related field

Tools

Marketo

Salesforce

Tableau

Job description

• Compensation: USD 150,000 - USD 160,000 - yearly

Job Description

We're looking for a Marketing Operations Manager to lead and scale the systems, processes, and people that power Altium's marketing engine. As the Marketo platform owner and admin, you'll be the strategic and operational backbone of our marketing technology stack — partnering cross-functionally with CMO leadership and CRO/Sales leadership while directly managing a team who handles day-to-day execution. This is a high-impact role for someone who thrives at the intersection of strategy, data, and technology.

What You'll Do

Platform Ownership & Administration
Serve as the primary Marketo admin and platform owner — managing instance architecture, workspace governance, database hygiene, compliance (GDPR/CCPA), integrations, and platform scalability. Own all MarTech vendor relationships and system configurations.

People Management
Lead, mentor, and develop a team of two Marketing Operations Specialists, overseeing project prioritization, quality of execution, and career growth. Act as the escalation point and strategic guide for campaign builds, data requests, and operational workflows.

CRM & Stack Integration
Own the Marketo–Salesforce CRM integration alongside Sales Operations, ensuring clean data flow, lead lifecycle management, routing logic, and attribution alignment between marketing and sales. Troubleshoot sync issues and work closely with RevOps to maintain a healthy funnel.

Conversational Marketing
Oversee Qualified chatbot strategy, configuration, and optimization — collaborating with Demand Gen and Sales to drive real-time pipeline from web traffic.

PLG & Self-Serve Motion
Support and scale the product-led growth motion by ensuring marketing systems and data flows are built to handle self-serve acquisition, trial conversion, and lifecycle nurture — alongside the enterprise demand gen engine.

Process & Program Governance
Define and enforce marketing operations best practices including naming conventions, QA sweeps, and change management. Document and scale repeatable processes across multiple teams.

Cross-Functional Partnership
Be a trusted partner to Marketing leadership (CMO) and Sales leadership (CRO) — translating business needs into operational requirements and delivering with speed and accuracy.

Qualifications

What You'll Bring:

• 5–7 years of experience in Marketing Operations, with at least 1–2 years in a people management or lead role
• Marketo Certified Expert (MCE) strongly preferred; deep hands-on admin experience required
• Strong Salesforce CRM proficiency — experience managing the Marketo-SFDC integration including lead lifecycle, syncing, and attribution
• Experience with Tableau or comparable BI tools for interpreting/owning marketing dashboards and reporting
• Familiarity with Qualified or similar conversational ai marketing / chatbot platforms
• Proven ability to manage and prioritize a team's workload across multiple stakeholders and concurrent projects
• Strong grasp of data hygiene, segmentation, lead scoring, nurture logic, and compliance requirements (GDPR, CCPA)
• Experience supporting both PLG/self-serve and enterprise sales motions — comfortable designing systems that serve both
• Excellent communication skills — able to distill complex technical concepts for executive and non-technical partners
• Experience in a B2B SaaS environment; B2C exposure a plus
• Highly organized, detail-oriented, and comfortable operating in a fast-paced, global company

Nice to have:

• Experience in or passion for the electronics, engineering, or hardware-adjacent software industry
• Familiarity with Altium Develop, Altium Agile Teams, or similar cloud-based engineering collaboration platforms
• Background working with global, distributed marketing teams

Additional Information

Altium Limited, a part of the Renesas Group and headquartered in San Diego, California, is a global software company accelerating the pace of electronics innovation. We are redefining electronic product creation in a software-defined world with our industry-first cloud-based platform that unites every stakeholder and phase ofelectronicsdevelopment.

From startups to world’s technology giants,our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. At Altium, our teams are empowered to innovate, collaborate globally, and help create the future of electronics development.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.