Marketing Operations Lead - Marketo & Data-Driven Growth

Renesas Electronics Corporation; San Diego (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Altium Limited, part of the Renesas Group and headquartered in San Diego, California, is seeking a Marketing Operations Manager to lead the systems, processes, and people powering our marketing engine. You will own the Marketo platform, manage a small team, and partner with CMO and CRO to drive data‑driven demand.

Responsibilities include platform administration, CRM integration, and scalable governance, with a focus on compliance and data hygiene while supporting both PLG and enterprise

Qualifications

• 5–7 years of experience in Marketing Operations, with 1–2 years in a people management or lead role.
• Marketo Certified Expert (MCE) strongly preferred; deep hands‑on admin experience required.
• Strong Salesforce CRM proficiency with Marketo‑SFDC integration, lead lifecycle, syncing, and attribution.
• Experience with Tableau or similar BI tools for dashboards and reporting.
• Familiarity with Qualified or similar conversational AI marketing / chatbot platforms.
• Ability to manage and prioritize a team’s workload across multiple stakeholders and projects.
• Strong data hygiene, segmentation, lead scoring, nurture logic, and compliance (GDPR/CCPA).
• Experience supporting both PLG/self‑serve and enterprise sales motions.

Responsibilities

• Platform Ownership & Administration: manage Marketo architecture, governance, integrations, and scalability.
• People Management: lead two Marketing Operations Specialists, prioritize projects, mentor growth.
• CRM & Stack Integration: own Marketo‑Salesforce integration, data flow, and attribution alignment.
• Conversational Marketing: oversee chatbot strategy and optimization for real‑time pipeline.
• PLG & Self‑Serve: scale marketing systems for self‑serve growth and lifecycle nurture.
• Process & Governance: define best practices, QA sweeps, and scalable workflows.
• Cross‑Functional Partnership: partner with CMO and CRO to translate needs into operational results.

Job description

Altium Limited, part of the Renesas Group and headquartered in San Diego, California, is seeking a Marketing Operations Manager to lead the systems, processes, and people powering our marketing engine. You will own the Marketo platform, manage a small team, and partner with CMO and CRO to drive data‑driven demand.

Responsibilities include platform administration, CRM integration, and scalable governance, with a focus on compliance and data hygiene while supporting both PLG and enterprise