Meta ads manager in EdTech

TripleTen; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

TripleTen ищет Senior User Acquisition Manager для ведения одного из крупнейших платных каналов с нуля до результата. Вы будете отвечать за стратегию, распределение бюджета, креативное направление и эффективность воронки продаж.

Вам предстоит анализировать пути конверсии, тестировать аудитории и форматы, а затем доказывать результаты бизнесу. График удаленный, работа в международной команде, с упором на английский язык на уровне B2+.

Qualifications

• 3+ лет в User Acquisition с владением Meta-аккаунтом $50k+/мес и стратегией.
• Опыт за последние 2–3 года в продуктах с долгим/офлайн-конвертом: образование, B2B, финтех, недвижимость, здравоохранение.
• Аналитическая строгость: CAC, ROI, отчетность; уметь объяснить, что сработало.
• Структурированное планирование: планы запуска, карты тестов, постмортемы.
• Умение отстаивать точку зрения на основе данных; аргументы с фактами.
• Креативная интуиция: понимание визуальных крючков и вовлечения в Meta.
• Коммуникабельность в быстром удаленном режиме; самостоятельная работа.
• Уровень английского: рабочий B2+.

Responsabilités

• Ведете один из крупнейших платных каналов — стратегия, структура кампаний, бюджет и результаты.
• Разрабатываете план, метрики и правила принятия решений для запусков.
• Проводите непрерывные тесты по аудиториям, воронкам и креативам.
• Отслеживаете путь от лида до продажи и обеспечиваете прозрачность метрик.

Connaissances

UA Expertise

Analytical Skills

Structured Planning

Adaptability

Creative Intuition

English Proficiency

Description du poste

Описание:

Tr ipleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

Задачи:

As our Senior User Acquisition Manager, you'll own one of our largest paid channels end to end — strategy, budget allocation, creative direction and funnel performance. Your job is to understand that whole path and move it. Own the channel, not the tasks: Strategy, campaign structure, budget allocation and results are yours. You keep the account impeccable — nothing runs that shouldn't — and you defend your numbers to the business. Run a continuous flow of tests across audiences, funnels and creatives. Each launch starts with a written plan — hypothesis, metric, budget, decision rule. Read the whole funnel: CPL and lead volume are the beginning of the story, not the end. You track lead > SQL > sale.

Требования:

• UA Expertise: 3+ years in User Acquisition, including personal ownership of Meta accounts at $50k+/month. Ownership means you set the strategy.
• Relevant Recent Experience: In the last 2–3 years, products with a considered purchase and a long or offline conversion — education, B2B, fintech, real estate, healthcare or similar.
• Analytical Rigor: Comfortable well past the ad account — lead quality, CAC, ROI, and reporting you build for yourself. You can name a change of yours that moved a down‑funnel metric, and explain how you knew it worked.
• Structured Thinking on Paper: Launch plans, test maps and post-mortems are a habit.
• A Position You Can Defend: You've seen a problem nobody assigned to you, dug into the data, proposed a solution and carried it through. You argue with your manager when you think they're wrong — with evidence.
• Creative Intuition: While you don't need to be a designer, you must have a deep understanding of visual hooks, messaging, and what drives engagement in the current Meta landscape.
• Adaptability: A fast‑paced, remote‑first environment where you work independently and own your results.
• Language Proficiency: Working proficiency in English (B2+ preferred).

Условия:

Competitive compensation. Full‑time remote contract with a flexible schedule. A close‑knit, international team of thoughtful and driven professionals. All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).