Meta Ads Lead: Performance Growth for Ecommerce

United States Digital Space LLC

United States

Remote

USD 110,000 - 170,000

Full time

14 days+
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Job summary

Valerie is seeking a Paid Media Specialist to own and optimise Meta campaigns across Facebook and Instagram, while expanding knowledge across TikTok, Google, YouTube, and other channels. You will audit accounts, identify opportunities, and run structured experiments to improve ROAS and profitability.

You will work closely with Creative, Analytics, and POD teams, turning performance data into actionable feedback and scalable strategies.

Qualifications

  • 6+ years of experience in paid social/media buying, with strong hands-on Meta experience.
  • Proven experience managing performance-driven Meta campaigns for ecommerce or similar businesses.
  • Strong understanding of Meta campaign structures, full-funnel strategies, retargeting, and audience segmentation.
  • Proven ability to design and execute structured experiments across creative, audiences, bidding, and strategy.
  • Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
  • Willingness to expand expertise across TikTok, Google, YouTube, and other platforms.

Responsibilities

  • Own day-to-day Meta campaigns across Facebook and Instagram.
  • Audit existing accounts, identify opportunities, and test new approaches to improve results.
  • Collaborate with Creative, Analytics, POD, and Paid Media teams to optimize campaigns.
  • Own budgets and performance targets, driving profitable growth.

Skills

Paid social
Meta Ads Manager
Campaign optimisation
Budget management
Performance analysis
Cross-functional collaboration
A/B testing
Structured experiments
Analytical thinking

Tools

GA4
Looker Studio
Tableau
Conversion API

Job description

Valerie is seeking a Paid Media Specialist to own and optimise Meta campaigns across Facebook and Instagram, while expanding knowledge across TikTok, Google, YouTube, and other channels. You will audit accounts, identify opportunities, and run structured experiments to improve ROAS and profitability.

You will work closely with Creative, Analytics, and POD teams, turning performance data into actionable feedback and scalable strategies.

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