Meta Ads Expert

FullPond; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Fully remote position

Paid vacation

Professional growth opportunities

Competitive salary

Job summary

FullPond is seeking a data-driven Meta Ads Expert to manage high-performing campaigns on Facebook and Instagram. You will build, optimize, and scale campaigns for lead generation, e-commerce, or brand growth, with a focus on ROAS and CPA targets.

You'll collaborate with creative teams, conduct audience research, test creatives, and ensure pixel/tracking accuracy. This remote role welcomes global applicants and offers growth opportunities.

Qualifications

• Exceptional English communication skills, both written and verbal.
• Must be a current student or recent graduate of BYU-Pathway Worldwide.
• Hands-on experience managing Meta Ads Manager campaigns and budgets.
• Strong understanding of ROAS, CPA, CTR, CPM, CVR metrics.
• Experience with custom/a lookalike audiences and retargeting.
• Ability to analyze performance and optimize campaigns quickly.

Responsibilities

• Build and manage Meta ad campaigns on Facebook and Instagram.
• AB test creatives, copy, hooks, and targeting to improve performance.
• Monitor spend and key metrics to optimize ROI.
• Conduct audience research to identify high-converting segments.
• Collaborate with creative teams for video and graphic assets.
• Troubleshoot pixel and tracking setup for accurate reporting.
• Analyze data and present actionable reports with recommendations.

Skills

Meta Ads Manager

Campaign setup

Optimization

A/B testing

Audience research

Data analysis

Pixel tracking

Reporting

Education

BYU-Pathway Worldwide student/recent graduate

Tools

Facebook Ads Manager

Meta Pixel / CAPI

Job description

We're looking for a data-driven, creative, and results-oriented Meta Ads Expert to join our team and manage high-performing paid advertising campaigns across Facebook and Instagram. The ideal candidate has hands-on experience setting up, optimizing, and scaling Meta ad campaigns, testing ad creatives, and conducting audience research to drive profitable growth and user acquisition.

We are always looking for enthusiastic, problem-solving personalities. Fluent English and exceptional teamwork skills are required for all of our positions.

Qualifications

• Exceptional English communication skills, both written and verbal (C1 level Minimum).
• Must be a current student or recent graduate of BYU-Pathway Worldwide.
• Enthusiastic, positive attitude, eager to work with others and solve problems.
• Hands-on experience managing Meta Ads Manager, including campaign setup, structure, and budget allocation.
• Proven understanding of digital marketing principles, funnel strategies, and performance metrics (ROAS, CPA, CTR, CPM, CVR).
• Strong eye for ad creatives, hooks, and messaging that resonate with target audiences.
• Experience with custom audiences, lookalike audiences, and retargeting strategies.
• Data-driven mindset with the ability to analyze campaign performance and make actionable optimization decisions.
• Basic knowledge of Meta Pixel, Conversions API (CAPI), and event tracking implementation.
• Strong organizational skills and strict attention to detail.

Responsibilities

• Build and manage Meta ad campaigns (Facebook & Instagram) focused on lead generation, e-commerce, or brand growth.
• A/B test ad creatives, copy, hooks, and targeting to improve campaign performance.
• Monitor daily spend and key metrics (ROAS, CPA, CTR) to optimize ROI.
• Conduct audience research to identify high-converting market segments.
• Collaborate with creative teams to develop engaging video and graphic ad assets.
• Troubleshoot pixel and tracking setup to ensure accurate conversion reporting.
• Analyze ad performance data and present clear reports with actionable recommendations.

What We Offer

• Fully remote Position! Work from any place in the world!
• Take your local Holidays: We understand how important it is to take time with your family and loved ones on important days.
• Paid vacation.
• Professional Growth: Opportunities for training and development in a fast-growing company.
• Compensation: Competitive salary and performance-based incentives.

About FullPond

At FullPond, we care about people. We're all about transforming the way businesses discover and collaborate with remote talent. We're passionate about connecting amazing people with great companies. We are always looking for people who are eager to roll up their sleeves, work hard, and create solutions to problems. This energy and attitude is what makes us unique. We believe in transforming lives through meaningful work and opportunities that reward your effort and dedication. Join us to grow professionally, collaborate with global teams, and make an impact-all while working for top-tier companies eager to value your skills and potential.