Meta Ads Manager

Huzzle; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Huzzle is seeking a results-driven Meta Ads Manager with at least 2 years of hands-on experience managing campaigns across Facebook and Instagram.

You will create, manage, and scale paid social campaigns to deliver measurable ROAS and conversions while collaborating with creative teams.

Remote from anywhere, the role emphasizes strategy, testing, analytics, and ongoing optimization to drive business growth.

Qualifications

• 2+ years of hands-on experience managing Meta Ads (Facebook and Instagram).
• Experience running and optimizing paid social campaigns.
• Strong knowledge of Meta Ads Manager and Meta Business Suite.
• Experience with campaign structures, audience segmentation, A/B testing, and conversion optimization.
• Solid understanding of ROAS, CPA, CPL, CPM, and CTR.
• Experience managing advertising budgets and data-driven optimization.
• Familiarity with Meta Pixel, conversion tracking, and attribution.
• Strong analytical and problem-solving skills.
• Excellent written and verbal English communication.
• Ability to work independently, manage multiple campaigns, and meet deadlines.

Responsibilities

• Plan, launch, manage, and optimize Meta ads on Facebook and Instagram.
• Monitor performance and optimize ROAS, CPA, CPL, CTR, and conversions.
• Develop audience strategies: custom audiences, lookalike, and retargeting.
• Collaborate with creatives to test formats and messaging.
• Manage advertising budgets for efficient spend and ROI.
• Implement and troubleshoot Meta Pixel and Conversions API.
• Prepare performance reports with insights and recommendations.
• Identify opportunities to scale profitable campaigns.
• Stay updated on Meta trends and best practices.

Skills

Meta Ads Manager & Business Suite

Campaign optimization

Audience targeting

A/B testing

Conversion optimization

Budget management

Analytics & reporting

English communication

Independent work

Problem-solving

Tools

Meta Pixel

Conversions API

GA4

Looker Studio

Google Tag Manager

Job description

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for a results-driven Meta Ads Manager with at least 2 years of hands-on experience managing paid advertising campaigns across Facebook and Instagram.

The ideal candidate has a strong understanding of Meta Ads Manager, campaign optimization, audience targeting, and performance analytics. You'll be responsible for creating, managing, and scaling paid social campaigns that generate measurable results.

Previous experience working in a digital marketing agency is a plus, but not required.

Key Responsibilities

• Campaign Management: Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Performance Optimization: Continuously monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
• Audience Targeting: Develop and test audience strategies, including custom audiences, lookalike audiences, and retargeting campaigns.
• Creative Testing: Collaborate with creative teams to test ad creatives, messaging, and formats to improve performance.
• Budget Management: Manage advertising budgets effectively, ensuring efficient spending and maximum return on investment.
• Tracking & Analytics: Implement and troubleshoot Meta Pixel, Conversions API, and conversion tracking.
• Reporting: Prepare performance reports with actionable insights and recommendations.
• Scaling Campaigns: Identify opportunities to scale successful campaigns while maintaining profitability.
• Strategy Development: Stay updated on Meta advertising trends, algorithm changes, and platform best practices.

• 2+ years of hands-on experience managing Meta Ads (Facebook and Instagram).
• Proven experience running and optimizing paid social campaigns.
• Strong knowledge of Meta Ads Manager and Meta Business Suite.
• Experience with campaign structures, audience segmentation, A/B testing, and conversion optimization.
• Solid understanding of key advertising metrics, including ROAS, CPA, CPL, CPM, and CTR.
• Experience managing advertising budgets and making data-driven optimization decisions.
• Familiarity with Meta Pixel, conversion tracking, and attribution.
• Strong analytical and problem-solving skills.
• Excellent written and verbal English communication skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.

Nice to Have

• Previous experience working in a digital marketing or performance marketing agency.
• Experience managing multiple client advertising accounts simultaneously.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or Looker Studio.
• Experience with lead generation and e-commerce advertising campaigns.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience collaborating with creative teams on high-performing ad campaigns.

100% Remote: Work from anywhere with a reliable internet connection.

Competitive Compensation: Salary based on experience and qualifications.

Career Growth: Join a growing company with opportunities for professional development.

High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.

Performance-Driven Environment: Work with ambitious teams focused on measurable results.