Ads Strategist - Marketing Services

Lago; United States; Remote; USD 20,000 - 31,000; Full time

Benefits offered by this job

Remote work

Global team

Work-life balance

Job summary

Lago is seeking a Paid Social Specialist to manage Meta Ads campaigns remotely for multiple clients. You will handle ad creation, optimization, testing, and reporting, driving performance across 20+ accounts.

Role requires 3–4 years in Facebook advertising, strong knowledge of Meta platforms, and proficiency in tracking and analytics. Remote work from anywhere with global collaboration.

Qualifications

• 3–4 years in Facebook advertising/campaign management.
• Expertise with Facebook Ads Manager and Meta Business Suite.
• Experience tracking setups, web campaign traffic analysis and audience engagement metrics.

Responsibilities

• Develop and manage Facebook/Meta ad campaigns across multiple clients.
• Analyze performance and present data-driven optimization recommendations.
• Collaborate with clients to align goals, audiences and budgets.

Skills

Facebook ads

Meta Business Suite

Campaign management

Data analysis

Communication

Video ads

Cross-client handling

Tools

HubSpot

Asana

Canva

GTM

Job description

Role: Paid Social Specialist (Meta Ads Specialist)
Hours: Monday - Friday. 9AM - 5PM CST
Location: Remote (Philippines / Latin America/ Eastern Europe)
USD Salary: $1,800–$2,800 USD per month (negotiable based on experience)

Key Responsibilities

Campaign Development and Management:

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.

Performance Analysis:

• Analyze performance data to drive campaign improvements.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.

Client Collaboration:

• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.

Meta Pixels Implementation:

• Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
• Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists:

• Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
• Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated:

• Stay updated with Meta’s advertising practices and updates.
• Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration:

• Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
• Work closely with the creative team for ad creatives development.
• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for effective client interactions.
• Experience in running video ads.
• Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

Additional Skills:

• Media buying, planning, and creative strategy on Meta platforms.
• Proficiency in HubSpot or similar CRMs.
• Knowledge of Asana or similar project management software.
• Experience with Canva for creative development.
• Copywriting and editing skills.
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.