Mental Health Growth & Partnerships Director

Hill Valley Healthcare; Falls Church (VA); On-site; USD 125,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Paperless onboarding

Family-like culture

Employee appreciation events

Comprehensive benefits

Job summary

Dominion Hospital in Falls Church, VA, seeks an experienced Hospital Director of Business Development to lead growth, referral development, and market expansion for behavioral health services. You will build relationships, develop outreach strategies, and deliver measurable results with initiative and sound judgment.

The role requires strategic thinking and hands-on execution, balancing high-level planning with field outreach, relationship-building, and tactical follow-through.

Qualifications

• Five or more years of progressive experience in healthcare business development, referral relations, strategic growth, or healthcare marketing.
• Demonstrated success developing and maintaining professional referral relationships.
• Experience analyzing market and performance data and translating findings into actionable strategies.
• Experience working independently with minimal supervision.
• Demonstrated ability to operate as a self-starter and independently manage business-development responsibilities.
• Experience in the healthcare markets served by assigned facilities.
• Experience with inpatient, outpatient, PHP, IOP, or specialty behavioral-health programs.
• Experience using CRM, business-intelligence, or healthcare market-analysis platforms.

Responsibilities

• Develop and execute an annual business-development strategy aligned with the assigned facilities’ clinical, operational, and financial goals.
• Independently identify opportunities to expand utilization of inpatient, PHP, IOP, assessment, and specialty behavioral-health services.
• Conduct ongoing market assessments, including referral patterns, competitive activity, population needs, and service gaps.
• Build business cases for new programs, service-line expansion, geographic growth, and strategic partnerships.
• Maintain expertise in behavioral-health trends, regulatory changes, and the competitive landscape.
• Operate with autonomy, proactively adjusting strategies based on real-time market feedback.
• Serve as the assigned facilities’ primary representative to physicians, hospitals, outpatient providers, schools, government agencies, payers, and community organizations.
• Develop targeted strategies to increase appropriate referrals and improve referral-to-admission conversion rates.
• Ensure referral partners understand the assigned facilities’ programs, admission processes, clinical capabilities, and access points.
• Collaborate with Assessment & Referral teams to streamline the patient and provider experience.
• Provide regular educational in-services and serve as a trusted resource for referral partners.
• Maintain a disciplined territory-management system and independently prioritize outreach activities.
• Represent the assigned facilities at community events, professional conferences, healthcare forums, and educational programs.
• Develop partnerships that strengthen the assigned facilities’ visibility and reputation as a behavioral-health resource.
• Coordinate outreach initiatives for underserved or emerging behavioral-health markets.
• Identify opportunities for leadership at assigned facilities and clinicians to participate in community education and thought leadership.
• Maintain a consistent outreach presence across assigned service areas.
• Collaborate with marketing teams to support service-line campaigns, provider communications, and digital outreach.
• Provide market intelligence to shape messaging and outreach strategies.
• Ensure promotional materials accurately reflect hospital programs and capabilities.
• Support development of educational resources for referral partners, patients, families, and community organizations.
• Operate independently to ensure marketing efforts align with real-time market needs.
• Establish measurable business-development goals and KPIs.
• Monitor referral volumes, admissions, conversion rates, service-line utilization, and market trends.
• Analyze referral data to identify growth opportunities and barriers to access.
• Develop dashboards and reports for hospital leadership.
• Evaluate ROI of outreach activities and strategic partnerships.
• Maintain accurate documentation of referral-source interactions and business-development activity through approved CRM systems.
• Use data to independently guide territory priorities and outreach decisions.

Skills

Healthcare business development

Referral relationships

Market analysis

Independent work

CRM platforms

Education

Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Public Health, Behavioral Health, Communications, or related field

Master’s degree (MBA, MHA, MPH, or related discipline) -Preferred

Tools

CRM

Business intelligence

Healthcare market-analysis platforms

Job description

Dominion Hospital in Falls Church, VA, seeks an experienced Hospital Director of Business Development to lead growth, referral development, and market expansion for behavioral health services. You will build relationships, develop outreach strategies, and deliver measurable results with initiative and sound judgment.

The role requires strategic thinking and hands-on execution, balancing high-level planning with field outreach, relationship-building, and tactical follow-through.