Associate Director, Marketing Intelligence and AI

IEEE; Piscataway Township (NJ); On-site; USD 120,000 - 170,000; Full time

Job summary

IEEE is seeking an Associate Director, Marketing Intelligence and AI to shape how AI systems describe IEEE, its values, and goals. You will lead AEO/GEO initiatives, governance of entity records, and AI performance analytics across IEEE properties, partnering with IT, Legal, and Compliance.

The role reports to the Director of Marketing Technology and Intelligence and will manage two direct reports. As AI becomes the public first impression of IEEE, you will drive transformation, establish

Qualifications

• 7–10+ years leading SEO/AEO/GEO, digital strategy, or data intelligence functions.
• Bachelor's degree or equivalent experience required; degree in Communications, CS, DS, IS, or Marketing Tech preferred.
• Experience driving AI governance and marketing technology initiatives.

Responsibilities

• Define, publish and govern the enterprise AEO/GEO strategy across IEEE properties
• Lead governance of structured reference records ensuring Wikidata reflects IEEE and its OUs
• Audit AI crawlers with IT teams and ensure pages are structured for AI extraction
• Embed IEEE framing across third-party sources to influence AI model training data
• Develop and deploy enterprise AI monitoring; track metrics and provide executive reporting
• Assist OUs with localized definitions and entity records
• Shape policies for AI content, governance and brand representation
• Pilot and scale AI use cases in marketing with governance
• Lead cross-functional teams and manage AI/digital projects on a multi-quarter roadmap

Skills

AI Systems

AEO/GEO

Data Analytics

Governance

Leadership

Education

Bachelor's degree or equivalent experience

Job description

IEEE is an EEO/AAP Employer/Protected Veterans/Disabled

We require all applications on line, if you require assistance contact . [e-mail]

Job Description - Associate Director, Marketing Intelligence and AI (260326)

Job Description

Associate Director, Marketing Intelligence and AI - 260326 : MGT-B70

Description

Job Summary

The Associate Director, AI & Intelligence will sit within the Brand, Marketing, & Communications (BMC) team and is responsible for shaping, optimizing, and monitoring how artificial intelligence systems and major AI assistants describe IEEE, its values and goals. As an increasing portion of the public forms its first impression of IEEE through AI assistants, this role will drive initiatives that advance the organization's strategy across Generative Engine Optimization (AEO/GEO), partnering closely with internal stakeholders in IT, Legal and Compliance, and BMC leadership. This role will report directly to the Director of Marketing Technology and Intelligence and will manage two direct reports.

Key Responsibilities

• Generative Engine Optimization (AEO/GEO): Define, publish and govern the enterprise AEO/GEO strategy across enterprise IEEE and OU web properties to ensure live AI retrieval engines can easily extract and accurately cite IEEE's true scope.
• Structured Entity Record Governance: Lead ongoing efforts to correct and enrich structured reference records, for enterprise IEEE and OUs. Navigate conflict-of-interest guidelines by managing engagement through verifiable third-party sources and public discussion processes, ensuring Wikidata accurately reflects parent-child links between IEEE and its OUs.
• Technical Crawlability & Infrastructure Alignment: Partner directly with Enterprise Digital and IT teams to perform regular AI crawler audits, verify that AI crawlers are permitted at network and content-delivery layers, analyze server logs, and ensure core web pages are structured for optimal AI extraction.
• Third-Party Consensus & Ecosystem Framing: Collaborate with BMC leadership to embed IEEE’s preferred framing across independent, authoritative third-party sources (e.g., press, partner descriptions, and reference sites). Drive the broad public consensus required to influence future AI model training datasets over time.
• AI Intelligence, Monitoring & Performance Analytics: Oversee the development and execution of an enterprise AI monitoring capability using commercial tools or internal scripts. Establish shared scorecards against priority test questions, track mention rates, framing accuracy, and cited sources across major AI assistants, and deliver executive reporting and recommendations for senior leadership. Integrate AI representation metrics into BMC’s broader marketing intelligence and performance framework in partnership with the Marketing Intelligence & Analytics team.
• Operating Unit (OU) Strategic Enablement: Act as a central consultant and partner to individual OUs, assisting unit leaders in publishing localized plain-text definitions, validating unit-level entity records, and closing AI visibility gaps.
• AI Governance & Policy: Shape and maintain the policies and guidelines within which BMC staff and other marketing resources operate as AI intersects IEEE’s digital presence, including standards for AI generated content, disclosure, and brand representation, partnering with BMC’s digital governance function, IT, and Legal and Compliance, and aligning with the enterprise AI strategy.
• AI Enablement & Marketing Innovation: Identify, pilot, and scale high-value AI use cases across BMC’s marketing practice—from content operations to insight generation—building AI fluency across the team and ensuring adoption follows established governance and responsible-use guidelines.
• People & Roadmap Management: Lead cross-functional workstreams—with the potential for direct reports as the team evolves—managing ad‑hoc AI and digital strategic projects while executing a phased, multi‑quarter roadmap covering fast wins, durable ecosystem changes, and continuous measurement.

Travel Information

• 25% Domestic and International

Qualifications

Education

• Bachelor's degree or equivalent experience
• Bachelor’s degree required (degree in Communications, Computer Science, Data Science, Information Systems, or Marketing Technology preferred). Required

Work Experience

• 7–10+ years of progressive experience leading Search/Generative Engine Optimization (SEO/AEO/GEO), Digital Strategy, Marketing Technology, or Data Intelligence functions within a complex global organization preferred

Skills and Requirements

• AI Systems & AEO/GEO Expertise: Deep operational understanding of how AI systems retrieve live web content, interact with structured entity records, and process standard organization markup. Demonstrated track record driving digital transformation and AEO/GEO initiatives.
• Data Strategy & AI Analytics: Proven ability to build intelligence monitoring frameworks, track brand accuracy across AI platforms, and translate AI performance metrics into executive reporting and strategic recommendations.
• Governance & Cross-Functional Alignment: Demonstrated experience establishing and enforcing enterprise digital and AI policies, content standards, and structured markup guidelines across matrixed business units and technical teams.
• AI Enablement: Hands‑on familiarity with generative AI platforms and a track record of introducing AI tools and workflows into marketing or communications teams, with sound judgment on responsible use.
• Leadership: 3–5+ years of direct experience leading cross-functional teams, direct reports, or technical initiatives.

Other Requirements

As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

A non-profit organization, IEEE is the world's leading professional association for the advancement of technology.