Membership Growth & Campaigns Lead

Nashville Public Radio; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

Nashville Public Radio is seeking a strategic Marketing Manager based in New York or Charlotte to translate strategy into integrated campaign programmes across the member lifecycle, collaborating with Sales, Editorial, Data and Digital Marketing teams to drive leads and revenue.

You will own audience-led acquisition and activation, develop ABM initiatives, optimise landing pages and journeys, and coordinate cross-channel campaigns across email, digital, social, paid media, content and events

Responsibilities

• Delivery of Membership Marketing Strategy
• Audience-Led Acquisition Marketing
• Integrated Campaign Planning & Execution
• Audience Insight, TAM & Growth Opportunities
• Cross-Team Collaboration
• New Product Development & Go-to-Market
• Performance, Reporting & Optimisation

Job description

Nashville Public Radio is seeking a strategic Marketing Manager based in New York or Charlotte to translate strategy into integrated campaign programmes across the member lifecycle, collaborating with Sales, Editorial, Data and Digital Marketing teams to drive leads and revenue.

You will own audience-led acquisition and activation, develop ABM initiatives, optimise landing pages and journeys, and coordinate cross-channel campaigns across email, digital, social, paid media, content and events