Membership Director, Saltleaf

London Bay; Florida; On-site; USD 90,000 - 150,000; Full time

Job summary

London Bay, a luxury homebuilder and developer, is seeking an experienced Membership Director to lead and grow a premier private club. You will manage the membership lifecycle from onboarding to renewal, oversee events and programming, and ensure a consistent member experience across golf, marina, dining, spa and preserve amenities.

The role demands ten-plus years of senior club leadership, a proven track record of membership growth, and excellence in member relations.

Qualifications

• Ten or more years leadership experience in premier private or member-owned clubs.
• A proven track record of increasing membership and participation.
• Experience working with General Managers, department heads, boards and committees.
• Experience recruiting, training, and developing professional and service teams.
• Familiarity with club CRM and membership software.

Responsibilities

• Drive membership growth, sales plans, pricing input, and waitlist management.
• Guide prospects from tour through joining with the residential sales team.
• Lead member tours of golf, marina, dining, spa, and preserve amenities.
• Build and nurture relationships with members and families from onboarding through renewal.
• Develop and execute events, leagues and programs to boost participation.
• Coordinate member communications, materials, and directory, and support governance.
• Hire, train and lead the membership team to London's Bay standards.
• Support the GM and leadership on member-experience strategy.

Skills

Leadership in private clubs

Membership growth

Relationship management

Staff development

CRM & membership software

Education

Bachelor's degree in Business, Hospitality, or related field

High School Diploma or GED

Tools

CRM software

Membership management systems

Job description

London Bay, a luxury homebuilder and developer with over 35 years of experience, is currently recruiting for an experienced Membership Director to join our growing team.

The Membership Director will build, grow and look after the club membership as the community opens. The role suits a seasoned private-club leader who has grown memberships, raised member participation and built lasting relationships with a demanding membership.

Key Responsibilities

Membership growth and sales

• Own the membership sales plan: targets, categories, pricing input and the waitlist.
• Guide prospects and new residents from first tour through joining, alongside the London Bay residential sales team.
• Lead tours and introductions to the golf, marina, dining, spa and preserve amenities.
• Track leads, conversions, retention and resignations, and report results to leadership.

Member relationships and retention

• Serve as the main point of contact for members and their families, from onboarding through renewal.
• Know members personally and respond quickly to their needs, concerns and feedback.
• Run new-member orientation and integration so every member feels connected in their first year.

Engagement and programming

• Build a calendar of member events, social groups, leagues and family programs that drive participation.
• Work with Golf, Marina, Food & Beverage and Spa to give members one consistent experience.
• Measure participation and adjust programs to what members use.

Communication and governance

• Produce member communications: newsletters, announcements, welcome materials and the member directory.
• Support membership committees and help shape and apply membership policies.
• Partner with the General Manager and senior leadership on member-experience strategy.

Team leadership

• Hire, train and lead the membership and member-services team.
• Set service standards that match the Ritz-Carlton Residences brand.

Other related duties as requested and assigned.

Qualifications

Education:

High School Diploma or GED required; A Bachelor's degree in Business, Hospitality, or a related field a plus..

Mandatory Experience/Background:

Ten or more years experience of leadership in premier private or member-owned clubs, with direct, daily contact with members. A record of membership growth, such as moving a club to a fully private model or building a waitlist. A record of raising member participation through events, leagues, group play and programs. Experience working with General Managers, department heads, boards and committees. Experience recruiting, training and developing professional and service teams.

Must possess a strong client-service orientation and the professional presence to interact with members, residents, guests, and high-net worth clients. Must model London Bay Core Values - Quality, Teamwork, Commitment, Respect and Integrity.

Desired Experience/Qualifications:

Luxury hospitality, private club, golf, resort, or high-end residential operations; Private-club experience in Southwest Florida, ideally Naples or Bonita Springs. Experience in a member-facing department head role (such as Director of Golf) at a club of 500+ memberships. Experience opening a club, launching a membership or bringing stability after leadership turnover. Professional credentials such as PGA of America or CMAA membership. Familiarity with club CRM and membership software.

Physical Requirements:

Must be able to lift 20 pounds; able to sit or stand for long periods of time. Flexibility to work flexible schedule and Saturdays for events, and owner/member experiences is required.