Membership Director

Heritage Golf Group; Sarasota (FL); On-site; USD 120,000 - 150,000; Full time

Job summary

Heritage Golf Group is looking for a Membership Director at TPC Prestancia in Sarasota, Florida. The director will be responsible for driving membership growth and enhancing member engagement in a collaborative environment.

The ideal candidate has proven sales experience, strong networking abilities, and a passion for hospitality. This role offers a base salary plus commission with total compensation estimated at $120,000 - $150,000 annually.

Qualifications

• 3+ years of sales experience, preferably in private club or hospitality.
• Ability to work in a relationship-driven environment and drive membership growth.
• Knowledge of Sarasota market trends is a plus.

Responsibilities

• Drive new membership sales and achieve sales goals.
• Manage the full membership sales cycle from prospecting to onboarding.
• Build strong relationships for enhanced Member engagement and retention.

Skills

Sales experience

Networking ability

Communication skills

Organizational skills

Tools

CRM systems

Microsoft Office

Job description

TPC Prestancia is a premier private club located in Sarasota, Florida, offering 36 holes of championship golf, exceptional dining, and a welcoming club experience within one of the area’s most established golf communities. As part of Heritage Golf Group, TPC Prestancia is committed to delivering outstanding service, elevated amenities, and meaningful experiences for Members and their guests.

TPC Prestancia is currently undergoing a multi-million-dollar club expansion and renovation, including the addition of a new stand-alone fitness and wellness center, racquet sports amenities featuring tennis, pickleball, and padel, as well as enhanced pool and aquatics facilities. These exciting new amenities will continue opening in phases through May 2027, creating a unique opportunity to support membership growth during a transformational period for the Club.

Position Summary

The Membership Director serves as a primary ambassador of TPC Prestancia and is responsible for driving membership growth, retention, and overall Member engagement. This individual leads all aspects of the membership sales process while building strong relationships within the Club and throughout the Sarasota community.

TPC Prestancia operates within a collaborative team sales environment, and this role works closely alongside another Membership Director to support Club goals and deliver a seamless prospective Member experience. The ideal candidate is relationship-driven, team-oriented, and passionate about creating exceptional experiences for both prospective and current Members.

This role requires a proactive sales mindset, strong networking abilities, professionalism, and a commitment to delivering a high level of hospitality and service.

Compensation: Base Salary + Commission; Total Compensation Estimated at $120,000 - $150,000 Annually.

Key Responsibilities

• Membership Sales & Strategy
• Drive new membership sales and achieve monthly, quarterly, and annual goals
• Manage the full membership sales cycle including prospecting, tours, follow-up, closing, and onboarding
• Develop and execute strategic membership sales and outreach plans
• Maintain an active pipeline and track performance through CRM tools
• Identify opportunities to enhance membership offerings and overall Club value
• Collaborate closely with fellow Membership Director and Club leadership to support a team-oriented sales environment and shared goals

• Networking & Community Engagement
• Represent TPC Prestancia within the Sarasota community to generate leads and build brand awareness
• Develop relationships with local businesses, real estate professionals, and community organizations
• Leverage current Member relationships to drive referrals and introductions
• Host Club tours, prospective Member events, and open houses
• Attend networking and community events to support membership growth initiatives

• Member Experience & Retention
• Ensure a seamless and welcoming onboarding experience for all new Members
• Build strong relationships with Members to enhance engagement, satisfaction, and retention
• Partner with Club leadership to support programming and events that create value for Members
• Serve as a key point of contact for membership-related questions and requests
• Collaborate with Marketing and Club leadership on campaigns, promotions, and events that support membership growth
• Assist with membership communications, collateral, and digital presence
• Work closely with Golf, Food & Beverage, and Private Events teams to maximize exposure and lead generation opportunities

Reporting & Administration

• Maintain accurate membership records, contracts, and reporting
• Utilize CRM systems to track sales activity, pipeline progress, and conversion metrics
• Support membership billing coordination and documentation processes
• Prepare regular membership and sales reports for Club leadership

Qualifications

• 3+ years of sales experience with a proven track record of meeting or exceeding goals; private club, hospitality, luxury service, or real estate sales experience preferred
• Strong networking ability and comfort working in a relationship-driven environment
• Team-oriented mindset with the ability to collaborate effectively in a shared sales environment
• Fundamental knowledge of the Sarasota market and local real estate trends preferred
• Highly motivated, outgoing, and confident engaging with Members and prospective Members
• Experience with CRM systems and Microsoft Office required; Jonas, Northstar, or club management software experience is a plus
• Excellent communication, organization, and follow-through skills
• Passion for hospitality and delivering an exceptional Member experience
• Ability to work a flexible schedule, including occasional evenings, weekends, and Club events as needed