Member Experience Marketing Manager – Open Enrollment

Medica; St. Louis (MO); On-site; USD 89,000 - 152,000; Full time

Job summary

Medica is seeking a Commercial Marketing Manager of Member Experience to lead open enrollment awareness, retention, and year-round engagement for commercial health plans. You will plan, develop, and execute integrated marketing campaigns across digital and traditional channels to meet enrollment and satisfaction goals.

Collaborating with product, sales, compliance, and digital teams, you will ensure campaigns are compliant, data-driven, and aligned with business objectives while managing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 7+ years in marketing or related field, including health insurance, healthcare, or a regulated industry.
• Proven experience designing and executing integrated marketing campaigns.
• Strong writing, editing, and messaging skills across digital and print formats.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Demonstrated experience collaborating with cross-functional partners.
• Understanding of compliance considerations related to commercial health plan marketing.

Responsibilities

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period.
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials.
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout.

Skills

Marketing strategy

Campaign management

Copywriting

Cross-functional collaboration

Regulatory compliance understanding

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Email automation tools

CRM systems

CMS platforms

Analytics tools

Job description

Medica is seeking a Commercial Marketing Manager of Member Experience to lead open enrollment awareness, retention, and year-round engagement for commercial health plans. You will plan, develop, and execute integrated marketing campaigns across digital and traditional channels to meet enrollment and satisfaction goals.

Collaborating with product, sales, compliance, and digital teams, you will ensure campaigns are compliant, data-driven, and aligned with business objectives while managing