Member Experience Marketing Leader — Open Enrollment

Medica; Omaha (NE); On-site; USD 89,000 - 133,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Holidays

Volunteer time off

401K contributions

Caregiver services

Job summary

Medica, a nonprofit health plan, seeks a Commercial Marketing Manager of Member Experience to drive open enrollment awareness, retention, and year-round engagement for commercial plans. You will plan, develop, and execute integrated campaigns with product, sales, and compliance to meet business goals while ensuring regulatory adherence.

You will lead cross-functional teams, manage external partners, and craft compliant messaging across email, web, social, direct mail, SMS, and print, while

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 7 years of marketing experience with 2 years in health insurance or regulated industry.
• Proven experience designing and executing integrated marketing campaigns.
• Strong writing, editing, and messaging across digital and print formats.
• Ability to manage multiple projects in a fast-paced environment.
• Experience collaborating with cross-functional partners.
• Understanding of compliance considerations in commercial health plan marketing.

Responsibilities

• Plan open enrollment campaigns for commercial lines, driving awareness and enrollment.
• Develop integrated marketing plans across email, web, paid media, and print.
• Manage timelines and cross-functional alignment for campaigns.
• Create targeted communications to engage and retain members.
• Monitor campaign performance and optimize for engagement and retention.
• Lead cross-functional collaboration with product, sales, and compliance.
• Oversee content across channels and coordinate with analytics teams.

Skills

Strategic marketing

Campaign management

Cross-functional collaboration

Regulatory compliance understanding

Strong writing & editing

Education

Bachelor's degree in Marketing

Tools

Email automation

CRM systems

CMS platforms

Analytics tools

Job description

Medica, a nonprofit health plan, seeks a Commercial Marketing Manager of Member Experience to drive open enrollment awareness, retention, and year-round engagement for commercial plans. You will plan, develop, and execute integrated campaigns with product, sales, and compliance to meet business goals while ensuring regulatory adherence.

You will lead cross-functional teams, manage external partners, and craft compliant messaging across email, web, social, direct mail, SMS, and print, while