Member Experience Marketing Lead: Open Enrollment & Retention

Medica; Madison (WI); On-site; USD 89,000 - 152,000; Full time

Benefits offered by this job

PTO

Holidays

401K contributions

Caregiver services

Paid volunteer time off

Medical, dental, vision

Job summary

Medica, a nonprofit health plan serving members in Minnesota, Wisconsin, and beyond, seeks a Commercial Marketing Manager of Member Experience to lead open enrollment campaigns, retention, and year-round member engagement for commercial plans. You will work with product, sales, compliance, and digital teams to align marketing with business goals and regulatory standards.

Responsibilities include developing integrated campaigns across email, web content, paid media, social, print, and sales

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

Responsibilities

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
• Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes
• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
• Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
• Manage external agencies, vendors, and creative partners as needed
• Craft and deploy compelling, compliant messaging across multiple channels-including email, web, social media, direct mail, SMS (where applicable), and print
• Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
• Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup
• Track, analyze, and report on campaign performance metrics across acquisition and retention programs
• Use insights to refine strategies, messaging, segmentation, and media mix
• Ensure continuous improvement through A/B testing, user feedback, and channel best practices

Skills

Campaign design

Cross-functional collaboration

Marketing strategy

Analytics

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM systems

CMS platforms

Email automation tools

Analytics tools

Job description

Medica, a nonprofit health plan serving members in Minnesota, Wisconsin, and beyond, seeks a Commercial Marketing Manager of Member Experience to lead open enrollment campaigns, retention, and year-round member engagement for commercial plans. You will work with product, sales, compliance, and digital teams to align marketing with business goals and regulatory standards.

Responsibilities include developing integrated campaigns across email, web content, paid media, social, print, and sales