Member Experience Marketing Lead for Open Enrollment

Medica Services Company LLC; Minnetonka (MN); On-site; USD 88,000 - 152,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Holidays

Volunteer time off

401K contributions

Caregiver services

Job summary

Medica is seeking a Commercial Marketing Manager of Member Experience to lead open enrollment campaigns and year‑round member engagement for commercial health plans. You will partner with product, sales, compliance, and digital teams to ensure campaigns are strategic, compliant, and effective across email, web, print, and social channels.

The role requires strong writing, project management, and a deep understanding of regulatory marketing in health insurance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

Responsibilities

• Plan and execute open enrollment campaigns for commercial lines, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
• Create targeted communications to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized marketing strategies for onboarding, benefits reminders, and renewal
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes
• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
• Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
• Manage external agencies, vendors, and creative partners as needed
• Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print
• Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
• Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup
• Track, analyze, and report on campaign performance metrics across acquisition and retention programs
• Use insights to refine strategies, messaging, segmentation, and media mix
• Ensure continuous improvement through A/B testing, user feedback, and channel best practices

Skills

Open enrollment marketing

Cross-functional collaboration

Strong writing and editing

Project management

Regulatory compliance understanding

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

CRM systems

Email automation tools

CMS platforms

Analytics tools

Job description

Medica is seeking a Commercial Marketing Manager of Member Experience to lead open enrollment campaigns and year‑round member engagement for commercial health plans. You will partner with product, sales, compliance, and digital teams to ensure campaigns are strategic, compliant, and effective across email, web, print, and social channels.

The role requires strong writing, project management, and a deep understanding of regulatory marketing in health insurance.