MedTech Digital Marketing Specialist: Social & Content Lead

AtriCure; Minnetonka (MN); On-site; USD 59,000 - 75,000; Full time

Benefits offered by this job

Medical & dental benefits starting day

401(k) with company match

Parental leave (paid)

Volunteer Time Off

Pet Insurance

Job summary

AtriCure, a leader in cardiac care technologies, seeks a Digital Marketing Specialist to elevate our online presence. You will craft engaging social media content, coordinate across teams, and grow influencer and employee advocacy programs to amplify education and brand messaging.

You will translate complex clinical information into accessible digital content, collaborate with internal stakeholders, and contribute to campaigns that support awareness and business goals.

Qualifications

• Bachelor’s degree or equivalent experience.
• Advanced knowledge of leading social platforms and how to leverage them for a brand.
• Excellent written and verbal communication, including social media writing.
• Highly organized, fast-paced, and able to multitask.
• Strong prioritization and time-management, with ability to meet deadlines.
• Sound judgment and collaborative working style.
• Experience managing a brand’s social media presence preferred.
• Experience with scheduling, publishing, analytics, or listening tools is advantageous.

Responsibilities

• Create, write, and edit social content aligned with brand and campaigns.
• Schedule content using social media platforms and manage timely execution.
• Collaborate with internal teams to source content from courses, trainings, events for social channels.
• Monitor channels and perform social listening to spot trends and opportunities.
• Work with experts to develop compliant, engaging social content.
• Support cross-functional marketing initiatives and keep projects on schedule.
• Develop and monitor influencer programs and engage healthcare professionals online.
• Provide content to key opinion leaders, healthcare systems, and advocates.
• Repurpose long-form content into varied digital formats.
• Organize digital assets and content libraries.
• Produce monthly social media performance reports and recommendations.
• Support video content production and review processes.

Skills

Social media management

Written communication

Organization & time management

Brand social media experience

Content creation

Education

Bachelor's degree

Tools

Social media scheduling tools

Analytics tools

Job description

AtriCure, a leader in cardiac care technologies, seeks a Digital Marketing Specialist to elevate our online presence. You will craft engaging social media content, coordinate across teams, and grow influencer and employee advocacy programs to amplify education and brand messaging.

You will translate complex clinical information into accessible digital content, collaborate with internal stakeholders, and contribute to campaigns that support awareness and business goals.