Digital Marketing Specialist

Atricure,-Inc; Minneapolis (MN); On-site; USD 59,000 - 75,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Volunteer Time Off

Parental leave

Employee stock purchase plan

Job summary

AtriCure, Inc in Minnesota is seeking a Digital Marketing Specialist to drive online presence by creating, editing, and managing digital content. This role executes social media content strategies, develops compelling written and multimedia content, supports influencer and employee advocacy initiatives, and amplifies brand messaging across digital channels.

Working closely with internal stakeholders and external partners, this position translates complex information into engaging content that

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Advanced knowledge of leading social platforms and their brand applications.
• Excellent written and verbal communication, especially for social media.
• Highly organized, self-motivated, and able to work in a fast-paced environment.
• Strong prioritization, time-management, and deadline-driven multitasking.
• Experience managing a brand’s social media presence is highly preferred.
• Experience with scheduling, publishing, analytics, or listening tools is advantageous.

Responsibilities

• Create, write, and edit engaging social media content aligned with brand and objectives.
• Schedule approved content and ensure timely execution across channels.
• Gather content from education courses, conferences, and events for channels.
• Monitor social channels and conduct social listening to identify trends and opportunities.
• Collaborate with subject matter experts to develop compliant, engaging content.
• Support cross-functional marketing initiatives and keep projects on schedule.
• Develop influencer programs and monitor online conversations among healthcare professionals.
• Provide content to key opinion leaders, healthcare systems, and employee advocates.
• Repurpose long-form content into social assets, blogs, website copy, and videos.
• Organize and manage digital assets and content libraries.
• Produce monthly social media reports and provide recommendations.

Skills

Social media strategy

Content creation

Brand management

Editorial writing

Analytics tools

Project management

Education

Bachelor's degree or equivalent

Tools

Social media scheduling tools

Analytics platforms

Job description

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

About the Role:

The Digital Marketing Specialist supports AtriCure’s marketing and communications objectives by creating, editing, and managing digital content that engages key audiences and strengthens the company’s online presence. This role executes social media content strategies, develops compelling written and multimedia content, supports influencer and employee advocacy initiatives, and amplifies AtriCure’s educational, clinical, corporate, and brand messaging across digital channels.

Working closely with internal stakeholders and external partners, this position translates complex information into engaging content that advances awareness, education, and business goals.

Key Responsibilities:

• Create, write, and edit engaging social media content aligned with brand, campaign, and business objectives.
• Schedule approved content through social media management platforms and ensure timely execution.
• Partner with AtriCure’s internal teams to gather content from professional education courses, healthcare professional training, conferences, and other events for use on corporate social channels.
• Monitor social channels and conduct social listening to identify trends, engagement opportunities, and relevant conversations.
• Collaborate cross-functionally with subject matter experts to develop compliant, engaging social content.
• Support cross-functional marketing initiatives and keep content projects on schedule.
• Develop AtriCure’s influencer program and monitor online conversations among healthcare professionals.
• Provide AtriCure content to key opinion leaders, healthcare systems, and employee advocates.
• Repurpose long-form content into social media assets, blog articles, website content, infographics, short-form videos, and other digital formats.
• Organize and manage digital creative assets and content libraries.
• Produce monthly social media reports and provide performance-based recommendations.
• Write, edit, and proofread digital content, including blog articles, website copy, and social media copy.
• Assist in developing creative briefs and content requests for internal creative teams and external agencies.
• Help coordinate deliverables from external creative and video agencies.
• Support video content production by coordinating content needs, collecting assets, and assisting with review processes.
• Perform additional duties as assigned.

Qualifications:

• Bachelor’s degree or a demonstrated equivalent combination of education, training, and experience.
• Advanced knowledge of leading social media platforms and how they can be leveraged for a brand.
• Excellent written and verbal communication skills, including expertise in writing for social media.
• Highly organized, self-motivated, and comfortable working in a fast-paced environment.
• Strong prioritization and time-management skills, with a demonstrated capacity to meet deadlines, manage competing priorities, and multitask as required.
• Sound decision-making, good judgment, and an effective, collaborative working style.
• Experience managing a brand’s social media presence is highly preferred.
• Experience with social media scheduling, publishing, analytics, or listening tools is advantageous.

Working Conditions:

• Regular walking, sitting, or standing, as needed.
• Occasional bending and pushing or pulling, as needed.
• Successful completion of a pre-employment drug screening and background check.
• Competitive salary (The final salary within this range will be determined based on the candidate’s relevant experience, education, and skills and will align with internal equity and market standards.)
• Health care benefits (medical, dental, vision, and health savings account) and wellness programs
• 401(k) retirement savings plan with company match
• Volunteer Time Off (VTO) to support community and philanthropic involvement
• Extended parental leave
• Discounted Employee Stock Purchase Program

Positions in Minnesota

$59,248 - $75,000 USD

AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits .

AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov

AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in AtriCure’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

By checking this box, I agree to allow AtriCure to retain my data for future opportunities for employment for up to 730 days after the conclusion of consideration of my current application for employment.

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