Media Strategy Supervisor

Adelphi Group; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a Supervisor-level Strategy and Planning professional to lead data-driven, integrated media planning for pharmaceutical and healthcare clients. You will collaborate on multi-channel strategies that align with client goals and lifecycle stages, balancing traditional and digital channels.

The role requires 3+ years in integrated media planning, familiarity with syndicated tools, and the ability to mentor junior staff in delivering timely, accurate projects.

Qualifications

• 3+ years of integrated offline and online media planning experience.
• Experience in pharmaceutical category preferred, with consumer/patient and HCP exposure a plus.

Responsibilities

• Develop data-driven, integrated media strategy and channel mix across Traditional & Digital media.
• Summarize audience insights and opportunities to inform campaigns.
• Define high-value audiences and propose effective strategies to reach them.
• Create media briefs and strategic recommendations grounded in data and visualization.

Skills

Integrated media planning

Pharma experience

Data-driven strategy

Audience insights

Tools

Kantar

Telmar

Comscore

Pathmatics

Job description

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

Solve(d) is growing at a rapid rate, the result of a healthy internal pipeline from the broader Omnicom Health network and aggressive pursuit of new business from outside of the network. As our client roster expands, we are looking for an experienced Supervisor-level professional who can effectively support the strategic development of data-driven, integrated media plans that address our clients’ unique needs and bring to life the insight-driven planning philosophy of Solve(d) for pharmaceutical and healthcare clients whose targets include HCPs, patients and caregivers.

A Day in the Life:

• Utilize all available resources (syndicated, proprietary & historical) to support development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals
• Mine audience and media consumption data to summarize key takeaways, areas of opportunity and focus.
• Understanding how to define different high value audiences, and use data to effectively propose strategies to find them with greater proficiency.
• Support managers in development of media briefs and strategic recommendations grounded in data, including the development of supportive content, rationale and help with visualization.
• Accountable for timelines and accuracy of team outputs and deliverables.
• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business.
• Train and nurture more junior talent on the Strategy team. Proactively manage team and direct reports towards delivery of timely and accurate projects, effectively elevating challenges and suggested approaches for troubleshooting to managers.

What You Will Need:

• 3 + years of integrated Off-line and Online Media Planning experience
• Experience in the Pharmaceutical category preferred - having both Consumer/Patient and HCP experience is a plus, but both are not essential
• Experience in supporting the development of thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives.
• Technical proficiency in using syndicated tools and data (e.g. - Kantar, Telmar, Comscore, Pathmatics, etc.) to uncover target and behavioral insights that drive well-reasoned recommendations.
• Hands-on familiarity with off-line and online media channels, including channel selection, experience with budget setting and evaluating effectiveness.
• Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying.
• Experience in guiding and teaching more junior members on the team for their career development.

Salary

$85,000-$115,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

About Solve(d)

https://solved.health

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

$85,000-$115,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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