Media Strategy & Planning Lead

OBrien Industries Inc; Omaha (NE); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Leadership role

Collaborative culture

Professional growth

Competitive salary & benefits

Work-life balance

Job summary

OBI Creative, based in Omaha, NE, seeks a Manager, Media Strategy & Planning to lead our media practice, drive integrated paid media strategies, and oversee performance across client accounts. You will report to the VP, Integrated Marketing and develop a talented team of media buyers.

The ideal candidate brings 7+ years of planning/buying experience, strong leadership, and a data-driven mindset to optimize across digital and traditional channels. Join a culture of curiosity and collaboration.

Qualifications

• 7+ years hands-on media experience in planning, strategy or buying.
• Experience leading media professionals while fostering accountability and growth.
• Strong analytical and problem-solving skills for data-driven decisions.
• Deep understanding of paid media ecosystem across search, social, programmatic, streaming and traditional media.
• Hands-on DSP/programmatic experience and coaching capabilities.
• Ability to present strategy and performance insights clearly to clients and stakeholders.
• Curiosity about media trends and evolving consumer behavior.

Responsibilities

• Lead integrated paid media strategy aligning audience insights, objectives, and budget across digital and traditional channels.
• Provide strategic oversight of all media accounts, monitor performance dashboards, and guide optimization.
• Coach and develop a team of media buyers with performance feedback and career growth opportunities.
• Serve as the primary strategic contact for media partners, evaluating opportunities and best practices.
• Collaborate with creative, engagement strategy, digital, and client services to align paid media with campaign goals.

Skills

Strategic media expertise

Leadership & team development

Performance analytics

Integrated paid media

DSP & programmatic

Client leadership & communication

Industry curiosity

Job description

OBI Creative, based in Omaha, NE, seeks a Manager, Media Strategy & Planning to lead our media practice, drive integrated paid media strategies, and oversee performance across client accounts. You will report to the VP, Integrated Marketing and develop a talented team of media buyers.

The ideal candidate brings 7+ years of planning/buying experience, strong leadership, and a data-driven mindset to optimize across digital and traditional channels. Join a culture of curiosity and collaboration.