Media Strategy Lead: Paid Growth & Analytics

3129 Tim Hortons USA Inc.; Miami (FL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive paid parental leave

Telemedicine support

Mental wellness support

Job summary

3129 Tim Hortons USA Inc. in Miami is looking for a Manager, Media to oversee paid media strategy, execution, and performance analysis. The role demands a strategic partner experienced in evaluating media plans and managing sizeable budgets, ensuring alignment with brand objectives.

The successful candidate will work onsite five days a week, driving collaboration and innovation across all paid media touchpoints, including TV, social, and online platforms. Candidates must possess a solid analytical background and a proven ability to manage agency relations effectively.

Qualifications

• 5+ years of experience in total media planning.
• Hands-on experience with first-party audience strategy.
• Strong analytical skills with campaign data.

Responsibilities

• Own paid media planning, execution, and performance analysis.
• Evaluate media plans and manage budget pacing.
• Deliver reports on key trends and opportunities.

Skills

Media planning

Analytical skills

Agency management

Budget management

Cross-functional collaboration

Job description

3129 Tim Hortons USA Inc. in Miami is looking for a Manager, Media to oversee paid media strategy, execution, and performance analysis. The role demands a strategic partner experienced in evaluating media plans and managing sizeable budgets, ensuring alignment with brand objectives.

The successful candidate will work onsite five days a week, driving collaboration and innovation across all paid media touchpoints, including TV, social, and online platforms. Candidates must possess a solid analytical background and a proven ability to manage agency relations effectively.