CRM & Digital Offers Manager — Onsite, Data‑Driven Growth

3129 Tim Hortons USA Inc.; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Global paid parental leave

Telemedicine and mental wellness

Job summary

Restaurant Brands International Inc. seeks a Manager, Technical CRM & Digital Offers to lead personalized CRM programs, loyalty management, and 1P offer development across Tim Hortons digital channels. You will partner with cross-functional teams to drive engagement and incremental sales, while guiding data-driven decision making.

The role emphasizes ownership of CRM strategy, data integration, and campaign optimization in a fast-paced, on-site setting.

Qualifications

• Education: BA/BS degree in Marketing, Business, or related field.
• 3-5 years in CRM, digital marketing, offer/promotions management, or loyalty program management.
• Experience with Adobe preferred.
• Knowledge of how to integrate different Custom Events and Attributes into the customer experience.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Data-driven mindset with an aptitude for interpreting analytics and delivering actionable insights.
• Excellent communication, collaboration, and interpersonal skills for working with cross-functional teams and external partners.
• Highly curious, detail-oriented, and comfortable learning new tools/concepts quickly.

Responsibilities

• Own the development and execution of personalized emails, SMS, push, and in-app messages across the customer lifecycle, optimizing engagement and conversion.
• Segment customers based on behavior and history to optimize marketing efforts.
• Own the end-to-end 1P offer lifecycle across the Tim Hortons app and digital channels.
• Develop and execute loyalty strategies, rewards, and activations to drive engagement and retention.
• Partner with analytics to operationalize customer data for predictive modeling and dashboards.
• Collaborate with Marketing, Finance, Product, and Operations to align CRM initiatives with business objectives.

Skills

CRM Strategy

Email Marketing

Loyalty Programs

Marketing Automation

Data Analytics

Adobe Platform

Education

BA/BS in Marketing or Business

Tools

Adobe

Job description

Restaurant Brands International Inc. seeks a Manager, Technical CRM & Digital Offers to lead personalized CRM programs, loyalty management, and 1P offer development across Tim Hortons digital channels. You will partner with cross-functional teams to drive engagement and incremental sales, while guiding data-driven decision making.

The role emphasizes ownership of CRM strategy, data integration, and campaign optimization in a fast-paced, on-site setting.