CRM & Digital Offers Leader: Personalization & Growth

Tim Hortons; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid parental leave

Telemedicine services

Mental wellness support

Job summary

Tim Hortons in Miami is seeking a Manager, Technical CRM & Digital Offers to own CRM strategy, loyalty program management, and end-to-end 1P offer deployment across the Tim Hortons app and digital channels.

You will collaborate with Marketing, Analytics, Engineering, and external vendors to drive personalized, data-driven campaigns, optimize engagement, and lift incremental sales. This role requires 3–5 years in CRM/digital marketing and a BA/BS in Marketing or related field.

Qualifications

• BA/BS in Marketing, Business, or related field.
• 3-5 years in CRM, digital marketing, offer/promotions management, or loyalty program management.
• Experience with Adobe preferred; knowledge of integrating Custom Events and Attributes into the customer experience.

Responsibilities

• Develop and execute personalized email, SMS, push, and in-app communications across the customer lifecycle.
• Manage CRM data processes and integrations across marketing automation systems including the Adobe platform.
• Develop and track CRM campaign KPIs and provide data-driven recommendations.
• Create dynamic customer segments based on behavior, demographics, and purchase history.
• Own end-to-end 1P offer lifecycle across the Tim Hortons app and digital channels.
• Monitor loyalty program metrics and drive enhancements.
• Collaborate with Analytics to operationalize data and build dashboards.
• Coordinate with Marketing, Product, and external vendors to align strategies.

Skills

CRM strategy

Data-driven marketing

Email marketing

Loyalty programs

Cross-functional collaboration

Project management

Education

BA/BS in Marketing or related field

Tools

Adobe Marketing Cloud

Job description

Tim Hortons in Miami is seeking a Manager, Technical CRM & Digital Offers to own CRM strategy, loyalty program management, and end-to-end 1P offer deployment across the Tim Hortons app and digital channels.

You will collaborate with Marketing, Analytics, Engineering, and external vendors to drive personalized, data-driven campaigns, optimize engagement, and lift incremental sales. This role requires 3–5 years in CRM/digital marketing and a BA/BS in Marketing or related field.