Media Strategy & Buying Director

Insight Creative Group; Oklahoma City (OK); On-site; USD 120,000 - 180,000; Full time

Job summary

Insight Creative Group is seeking a Media Director to lead media strategy, planning, and buying for our client roster. This is a hands-on leadership role with no hand-off to a separate buying team.

You’ll set the media strategy and own execution; you’ll work closely with our Media Coordinator who handles billing, reporting, and maintenance, keeping you focused on strategy, planning, and getting buys right.

Qualifications

• 5+ years of media experience including strategy, planning, and buying.
• Platform fluency in Strata or similar media buying software.
• Proven ability to own media budgets and drive performance.
• Experience managing client flowcharts with detail and accuracy.
• Strong presentation skills to explain strategy and results.
• Self-sufficient and able to operate in platforms directly.
• Collaborative mindset with creative, accounts, and media coordinator.
• Genuine curiosity about media trends and testing new approaches.

Responsibilities

• Develop media strategy and channel/budget recommendations tailored to each client’s goals.
• Build and manage media plans across digital display, video, paid search, broadcast, outdoor, print and other channels.
• Present strategy, plans, and results to clients with a clear rationale.
• Own media budgets end-to-end: allocation, pacing, and billing reconciliation.
• Negotiate with media vendors and solve issues with clients and vendors.
• Coordinate with creative and account teams to ensure media and creative align.
• Stay ahead of platform changes and industry trends, proposing opportunities.
• Collaborate with Media Coordinator to ensure accurate billing and reporting.
• Provide strategic guidance on new business projects and client growth.
• Research and negotiate resources needed for the media team.

Skills

Media strategy

Media planning

Media buying

Client presentation

Budget ownership

Collaboration

Media trends curiosity

Tools

Strata

Job description

Insight Creative Group is seeking a Media Director to lead media strategy, planning, and buying for our client roster. This is a hands-on leadership role with no hand-off to a separate buying team.

You’ll set the media strategy and own execution; you’ll work closely with our Media Coordinator who handles billing, reporting, and maintenance, keeping you focused on strategy, planning, and getting buys right.