Media Strategist - Remote

Lensa; Great Falls Crossing (VA); Remote; USD 55,000 - 95,000; Full time

Job summary

Join ICF as a Media Strategist where you will develop innovative media strategies and support planning leads to achieve client goals. This role requires a Bachelor's degree and at least 3 years of experience in marketing or paid media solutions. Enjoy a flexible workplace, professional development opportunities, and a supportive community focused on making a positive impact.

Benefits

Flexible workplace arrangements

Tuition reimbursement

401k matching

Employee Stock Purchase Plan

Donation matching

Volunteer opportunities

Qualifications

• 3+ years of experience in marketing or paid media solutions.
• Experience with third-party media partners and programmatic media buying is preferred.
• Knowledge of current media trends and innovations.

Responsibilities

• Develop innovative solutions for media strategies.
• Create and present strategic integrated media plans based on analytics.
• Monitor campaigns to meet client goals and stay within budget.

Skills

Attention to detail

Critical thinking

Problem-solving skills

Interpersonal skills

Presentation skills

Written communication skills

Oral communication skills

Collaboration

Education

Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or related field

Tools

Microsoft Office

Google Analytics

Job description

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, ICF, is seeking professionals. Apply via Lensa today!

Description

Media Strategist

Ready to make a difference?

At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients, and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Why You Will Love Working Here

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What You Will Be Doing

• Develop innovative solutions to position ICF as a cutting-edge source for media strategies
• Perform tasks delegated by planning leads for media accounts across various industry verticals related to energy efficiency
• Create and present strategic integrated media plans based on analytics and data
• Support planning leads by monitoring campaigns to meet client goals and stay within budget
• Maintain campaign documents including insertion orders, flowcharts, and budget summaries
• Show up-to-date knowledge of online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
• Analyze results and budgets regularly
• Develop and present internal and client-facing reports and deliverables
• Research and identify vendors to build partnerships and obtain best pricing
• Educate account teams and clients on best practices and emerging technologies
• Perform other tasks as assigned by management

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism, or related field (or equivalent experience)
• 3+ years of experience in marketing or paid media solutions within an advertising agency or client-side environment

Preferred Qualifications

• Passion for media and digital advertising
• Ability to manage complex processes in a fast-paced environment with a positive attitude
• Experience with third-party media partners and programmatic media buying
• Experience configuring and reporting with Google Analytics
• Knowledge of current media trends and innovations
• Understanding of cross-channel media
• Attention to detail, critical thinking, problem-solving skills

Professional Skills

• Ability to collaborate creatively within an integrated environment
• Understanding of marketing and media planning principles
• Ability to work independently and in teams with good time management
• Strong interpersonal and presentation skills
• Excellent written and oral communication skills
• Proficiency with Microsoft Office, especially TEAMS, Excel, PowerPoint
• Experience with media planning/buying software and analytics tools

Working at ICF

ICF is a global advisory and technology services provider, combining expertise with cutting-edge technology to solve complex challenges. We promote a workplace where everyone can thrive and are an equal opportunity employer. For more info, see our EEO policy.

Reasonable accommodations are available for disabled veterans, individuals with disabilities, and those with religious beliefs. To request accommodation, email [e-mail].

Learn about workplace discrimination rights and our benefits in accordance with the Transparency in Benefits Coverage Act.

Candidate AI Usage Policy

At ICF, we ensure a fair interview process based on skills and knowledge. Use of AI tools during interviews is not permitted unless an accommodation is requested in advance via [e-mail].

Pay range varies based on experience, skills, location, and other factors. The full-time range is $55,388 - $94,160.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting