MEDIA SPECIALIST

The Home Depot; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

A leading company is seeking a Media Specialist to coordinate and support omni-channel media campaigns. This role involves managing digital media components, supporting paid media strategies, and collaborating with stakeholders to optimize marketing goals. Ideal candidates will have experience with digital properties and a strong understanding of digital marketing analytics.

Qualifications

• 1+ years of experience managing large Paid Digital budgets.
• Experience with large digital properties like Facebook, YouTube.

Responsibilities

• Manage components of digital media campaigns, including bidding and reporting.
• Support omni-channel paid media planning and buying.

Skills

Action Oriented

Collaborates

Drives Engagement

Customer Focus

Drives Results

Manages Conflict

Education

Bachelor's degree or equivalent

Job description

Req145881

Position Purpose

The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.

Key Responsibilities

• 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
• 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
• 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices
  
  

Direct Manager/Direct Reports

• This position typically reports to Sr Manager, Paid Media
• This position has 0 Direct Reports
  
  

Travel Requirements

• Typically requires overnight travel less than 10% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
• 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• No additional education
  
  

Minimum Years Of Work Experience

• 1
  
  

Preferred Years Of Work Experience

• No additional years of experience
  
  

Minimum Leadership Experience

• None
  
  

Preferred Leadership Experience

• None
  
  

Certifications

• None
  
  

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict