Media Analyst

Inspire; Atlanta (GA); On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate Media Analyst to join their dynamic team. This role focuses on evaluating marketing campaigns and developing strategic insights that drive brand success. You'll partner with various teams to assess campaign effectiveness and create learning agendas that align with brand objectives. If you have a keen interest in the restaurant industry and possess strong communication and collaboration skills, this is an exciting opportunity to contribute to a company dedicated to enhancing the dining experience. Join a team that values your input and fosters growth in a vibrant environment.

Qualifications

• Pursuing a 4-year degree related to the field.
• Excellent oral and written communication skills are essential.

Responsibilities

• Measure campaign impact and assess effectiveness with the media analytics team.
• Collaborate on learning agendas and testing roadmaps aligned with brand objectives.

Skills

Communication

Collaboration

Problem-Solving

Detail-Oriented

Passion for Restaurant Industry

Education

4-year degree

Job description

Inspire Brands is a multi-brand restaurant company boasting a portfolio of nearly 32,000 restaurants globally, encompassing iconic brands like Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In. They emphasize that they are more than just a restaurant company, seeing themselves as a team of hundreds of thousands dedicated to changing the way people eat, drink, and gather. They believe food is more than sustenance; it’s an experience. Their purpose is to “ignite and nourish flavorful experiences.”

Job Description:

This position is a Media Analyst role focused on campaign evaluation and strategic development. The primary responsibilities include:

1. Measuring Campaign Impact: Partnering with the media analytics team to assess the effectiveness of ongoing campaigns and overall marketing plans.
2. Developing Learning Agendas: Collaborating with Media Strategy & Planning, Connections Planning, and Demand Generation teams to create learning agendas and testing roadmaps aligned with brand objectives, insights, and key challenges.
3. General Team Support: Providing assistance as needed based on internal priorities and project scope.

Key Skills and Qualifications:

1. Education: Pursuing a 4-year degree.
2. Communication: Excellent oral and written communication skills.
3. Passion: Enthusiasm for the restaurant industry.
4. Collaboration: Strong ability to work effectively with team members to solve problems, prioritize tasks, and manage time.
5. Detail-Oriented: A detail-focused approach and commitment to achieving objectives accurately.
6. Problem-Solving: Ability to balance multiple priorities and meet project deadlines.