Retail Media Specialist

Acadia; Atlanta (GA); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in Atlanta seeks a Retail Media Specialist to implement PPC and display strategies across major platforms. The role involves optimizing campaigns, collaborating with teams, and reporting to clients, while working in a flexible, remote environment.

Qualifications

• 1+ years of experience with Pay Per Click advertising.
• 1+ years of experience with Amazon Advertising.

Responsibilities

• Manage complex advertising campaigns with thousands of targeting options.
• Optimize clients' advertising campaigns daily/weekly.
• Report to clients on a weekly/bi-weekly basis.

Skills

Analytical

Communication

Collaboration

Attention to Detail

Education

Bachelor's degree in business or marketing

Tools

Microsoft Excel

Job description

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About Acadia.io
2024 AdAge A-List - Performance Marketing Agency of the Year

Description

About Acadia.io
2024 AdAge A-List - Performance Marketing Agency of the Year
2022 Best Places to Work, The Atlanta Business Chronicle
Small Ad Agency of the Year – AdAge (https://acadia.io/adage-names-acadia-a-small-agency-of-the-year)

Acadia is a modern media and growth agency. We have a bottom-up, audience-based approach to media that is very accountable and addressable. Media is not “one thing” at Acadia, but many. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

Our Core Values

• Can-Do - We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find solutions and take ownership.
• Curiosity - We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions.
• Candor - We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships — where respect and humanity thrive.
• Community - We will make lives better for those people, clients, and other deserving causes that we care deeply about.

As a Retail Media Specialist, you will be vital in continuing our efforts as an industry leader by implementing best in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta and more.

This role is challenging and rewarding as you develop your Amazon PPC skills and stay up-to-date with new paid search features, leveraging Acadia’s industry leading position within the space. The successful candidate has an opportunity to develop an exciting career in a dynamic, growing digital marketing company.

This position reports directly to a Retail Media Manager.

A week in the life of a Retail Media Specialist

A snapshot of a typical week for a Retail Media member includes:

• No-stress commuting. You work from home so your daily commute is only the amount of time it takes for you to walk into your home office or travel to your favorite coffee shop for a change of scenery.
• Advertising Optimization. You use our ad management software and native advertising dashboards to identify opportunities and optimize our clients’ advertising campaigns on a daily / weekly basis. You use additional third-party software to perform keyword research and implement automated optimization tactics.
• Communication. Your work calendar has internal & client appointments to present the latest results, activities and planned tactics for the upcoming 90 days. You’ve understood clients’ needs and identified how Acadia can help achieve them.
• Collaboration. You communicate with colleagues to exchange experiences, coordinate with team members working on other aspects of the client business (brand protection, SEO, organic marketing) and define aligned strategies.
• Innovation. You check out the competition to see what strategies they’re employing to drive growth.
• Reporting. You report to clients on a weekly / bi-weekly basis, delivering data and insights, along with next steps to improve performance.
• Trends. You quickly identify trends within your accounts and take appropriate action to course correct.
• Thought Leadership. You contribute to the company blog, attend webinars, and share your views on Amazon advertising’s latest developments and opportunities.

At the end of the week, you can feel energized knowing you contributed to the growth and success of Acadia and its clients.

Qualifications

Job Expectations

The successful candidate will have proven ability in:

• Managing complex advertising campaigns with thousands of targeting options per account.
• Working in a collaborative team culture.
• Coordinating several projects simultaneously.
• Identifying growth opportunities for clients and new services for markets.

You should be able to articulate the value of Acadia to clients and prospects, maintaining a client-focused approach. A lifelong learner with a strong drive for results is essential.

Candidates should possess

• Bachelor’s degree in business or marketing (preferred)
• Advanced Microsoft Excel skills
• Ability to work independently and be self-motivated
• Excellent analytical, oral, and written communication skills
• Attention to detail and ability to handle multiple priorities
• 1+ years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads…) (strongly preferred)
• 1+ years of experience with Amazon Advertising (required)

Our interview process includes 3 virtual interviews, a technical assessment, and references from past employers.

Acadia is committed to equal employment opportunities and values diversity, believing it fosters creativity and better work.