Account Executive

Hearst Television; Greenville (SC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Family benefits

Job summary

Hearst Television is seeking an Account Executive in Greenville, SC, to drive regional advertising revenue across TV and digital platforms. You will prospect, present, and close deals with local businesses and agencies, while maintaining inventory control and rate integrity.

The role requires strong interpersonal skills, a coachable attitude, and a track record in media sales. In-person attendance is required at our Greenville location.

Qualifications

• Proven track record in web/mobile sales and developing new business/non-traditional revenue.
• Experience in TV/Radio sales is preferred.
• Strong negotiation and consultative selling abilities required.

Responsibilities

• Generate revenue across all platforms (TV and web).
• Prospect and present to new businesses to generate advertising revenue.
• Manage inventory and protect the station's rate structure.

Skills

Web/mobile sales

TV/Radio sales

Negotiation

Consultative selling

Multi-tasking

Team player

Qualitative research

Communication skills

Microsoft Office

Tools

Wide Orbit

Kantar

OneDomain/WO Media Office

Job description

JOB DESCRIPTION

The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and web. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base - you provide sales ability, positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!

Responsibilities

• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies
• Create and deliver sales presentations to multiple points of contact with client/agency personnel

Requirements

• Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business.
• Experience in TV/Radio sales
• Solid negotiation skills
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO's (military experience will be considered)
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus
• In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.