Account Executive

HEARST PROPERTIES, INC; Woodlawn (PA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) matching

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Job summary

WGAL, the Hearst-owned NBC affiliate serving the Harrisburg-Lancaster-Lebanon-York market, seeks a Media Sales Account Executive to drive revenue with agencies and local businesses. You will craft customized marketing solutions leveraging the station and Hearst Television resources.

The role emphasizes growth through strategic selling, relationship building, and cross-platform campaigns, with support from an extensive product suite and marketing tools.

Qualifications

• Proven track record in media sales with revenue growth.
• Strong negotiation and sales presentation skills.
• Ability to build lasting client relationships and partnerships.
• Experience selling across multiple platforms (linear, digital, multicast).
• 3+ years in media sales preferred; related military experience considered.

Responsibilities

• Grow revenue across linear, multicast, and digital platforms.
• Manage multi-platform campaigns from concept to execution.
• Develop new business and prospect for clients.
• Deliver effective sales presentations and close deals.
• Stay informed on products and market trends to advise clients.

Skills

Media sales

Negotiation

Communication

Business development

Job description

Media Sales Account Executive

Join WGAL's Best-in-Class Media Sales Team

We are seeking a professional Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to advertising agencies and local businesses. You will also develop new business relationships, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television's vast suite of products and resources.

The ideal candidate has demonstrated success in media sales and marketing with a desire to elevate their career using the extensive resources available at WGAL and Hearst Television.

Why WGAL

• Credibility as the Market Leader: You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients.
• Best-in-Class Products: Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Major Leage Baseball, Big10 and Notre Dame football, NBA, Olympics, and much more! You'll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content.
• Resources and Training to succeed: You will be armed with every tool necessary to succeed. Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial message; On-going training on new tools and best practices.

Key Responsibilities:

• Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective selling, negotiating, and follow through.
• Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and adjusting when necessary.
• Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
• Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
• Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.

What You Bring:

• Experience & Results: Proven track record in media sales (or related) of surpassing revenue targets and dedication to growing business.
• Negotiation & Communication: Team player with excellent communication, a skilled negotiator with creative solutions, and ability to analyze and apply research.
• Passion for Business Development: History of producing results in a consultative customer-focused business atmosphere.
• Leadership & Development: Ownership of your success, adapting to changing needs, solving problems, and collaboration with sales support, your peers, and managers.
• Experience: 3+ years in media sales preferred and related military experience is considered.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.