Media Relations Manager

UNC Lineberger; Chapel Hill (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

UNC Kenan-Flagler Business School seeks a Media Relations Manager to develop and execute media strategies that raise awareness of faculty research, programs and people. You will identify compelling stories and promote them to reporters, while planning integrated communications and building strong internal relationships.

The role focuses on increasing earned media visibility and strengthening the School’s reputation through proactive outreach and storytelling. Based in Chapel Hill, NC.

Qualifications

• Bachelor’s degree required or equivalent experience.
• Coursework in journalism, communications or public relations preferred.
• Experience drafting press releases, media pitches or executive messages.

Responsibilities

• Develop and execute media relations strategies to raise the school’s profile.
• Identify and promote compelling stories about faculty, programs and people.
• Engage journalists and manage integrated communications planning.
• Build strong, productive relationships within the UNC Kenan-Flagler community.

Skills

Media relations

Public relations

Journalism

Strategic communications

Education

Bachelor's degree in journalism, communications, or related field

Job description

Career Area Public Relations/Communications/Marketing

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks that include numerous retail and restaurant discounts, savings on local child care centers and special rates for performing arts events.

Primary Purpose of Organizational Unit

At UNC’s Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning. Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding. It’s not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.

Position Summary

The Marketing/Communications (MarCom) unit supports UNC Kenan-Flagler Business School’s mission (to build and inspire leaders who make the world a better place) and strategic priorities. Our external stakeholders are prospective students, industry partners, alumni, donors, the businesses and business education news media, and peer institutions.

The Media Relations Manager is responsible for developing and executing media relations strategies that enhance the reputation and awareness of UNC Kenan-Flagler Business School, including faculty research and expertise, academic programs and our people (faculty, students, alumni and staff). This position identifies and promotes compelling stories related to faculty research and expertise, academic programs, institutional priorities, alumni impact, centers, initiatives and School leadership.

This position exists to increase earned media visibility and strengthen the School’s reputation through proactive media strategy, story development, journalist engagement and integrated communications planning. This position is responsible for independently building strong, productive relationships within the UNC Kenan-Flagler community.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Management Preferences

• Coursework in journalism, communications, public relations or a closely related field
• Professional experience in media relations, strategic communications, public relations, journalism or a related field
• Experience in business journalism, higher education, business education, nonprofit, agency or corporate communications
• Experience drafting press releases, media pitches, executive messages or related communications materials
• Familiarity with business, management, leadership, economics or research-based storytelling

Special Physical/Mental Requirements

Campus Security Authority Responsibilities

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at [phone] or send an email to [e-mail]

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Equal Opportunity Employer Statement

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Optional and Required Documents

Required Documents

• Curriculum Vitae / Resume
• Cover Letter

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).