Media Relations Coordinator

NYU Langone Hospitals; New York (NY); On-site; USD 59,000 - 87,000; Full time

Job summary

NYU Langone Health is seeking a strategic Media Relations Coordinator to join the Clinical Media Relations Team. The role focuses on promoting patient care, research, and education by developing resources, coordinating interviews, and guiding clinicians for media engagements.

Based in Manhattan with occasional travel across the region. The candidate will manage media inquiries, create materials, and support conferences and events while collaborating across CMGCA and related teams to maximize

Qualifications

• Minimum of 3+ years of public and media relations experience.
• Excellent writer, editor, and verbal communicator.
• Good understanding of media relations and the media landscape in the US.
• Comfortable with digital content channels, including but not limited to social media.
• Strong PPT or Keynote user; good working knowledge of online collaboration tools.
• Ability to make decisions quickly within high pressure situations and react quickly and appropriately to unexpected media coverage.
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally.
• Bachelor's degree in Communications, Public Relations, or related field (e.g., Journalism or Marketing), or an equivalent combination of education and experience.

Responsibilities

• Support media relations activities for assigned clinical departments, including coordination of communications, web updates, and stakeholder communications related to external reputation efforts.
• Work with media team members to ensure search terms for various media monitoring tools are up to date.
• Develop and update assets that assist media coverage, such as an experts directory, media kits and b-roll and photo libraries.
• Develop and maintain curated media distribution lists to support media outreach and pitching efforts.
• Independently coordinate and manage assigned reactive media inquiries and media engagements, including preparation of clinical experts and coordination of onsite media activities.
• Coordinate and support press conferences, reporter meet and greets, media roundtables, and other CMGCA events as needed.
• Assist with daily media reports and various coverage reports on key stories.
• Support the media teams vodcast promotion.
• Develop briefing documents, talking points, presentations, and other communications materials to support media engagements.
• Document key discussion points, action items, and communications priorities from team and stakeholder meetings.
• Collaborate with CMGCA colleagues to maximize media relations opportunities.
• Execute assigned components of NYULH's media relations strategy and recommend opportunities to strengthen engagement.
• Prepare media reports, NewsHubs, tracking, and other tasks for the clinical media relations team.
• Create and maintain an editorial calendar for all media relations content.
• Develop stories and materials, including press releases, media pitches, fact sheets, and more for news media and NYU Langone News site.

Skills

Public relations

Media relations

Writing

Editing

Verbal communication

PowerPoint/Keynote

Education

Bachelor's degree in Communications, Public Relations, or related field

Tools

PowerPoint/Keynote

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health , and interact with us on LinkedIn , Glassdoor , Indeed , Facebook , X , YouTube and Instagram.

Position Summary

We have an exciting opportunity to join our team as a Media Relations Coordinator. NYULH is seeking a strategic-minded Media Relations Coordinator to join the Clinical Media Relations Team within the Communications, Marketing, Government and Community Affairs (CMGCA) department. The position will work with media team partners and news media to effectively promote NYULHs exceptional patient care, research, and education. Reporting directly to the Director of Clinical Media Relations, this position will create important new resources for our team and improve operations. This position will support and execute media relations initiatives by managing assigned media activities, developing communications resources, advising internal stakeholders, and coordinating media engagement efforts that advance NYULHs patient care, research, and education priorities. This position will independently manage assigned media engagements, including coordinating and facilitating media interviews, providing guidance to physicians and clinical experts on interview preparation and communication approaches for assigned media opportunities, preparing communications materials, and managing related activities to ensure effective and timely responses to media opportunities. This role will develop and execute assigned media pitching opportunities and support patient story development in partnership with clinical departments and media relations leadership. While based on the clinical media relations team, this position will also support needs from other media relations teams, as assigned, including those focused on research, ambulatory and local hospitals, and institutional matters. This role will be based in Manhattan, but could require occasional travel to locations across the region to support media events.

Job Responsibilities

Strategic and Supportive Duties

• Support media relations activities for assigned clinical departments, including coordination of communications, web updates, and stakeholder communications related to external reputation efforts.
• Work with media team members toensure search termsfor various media monitoring tools, such as Muck Rack,are up to date.
• Developand update various assets that canassistwith media coverage of NYU Langone, such as anexpertsdirectory, media kits andb-rolland photolibraries.
• Develop and maintain curated media distribution lists to support media outreach and pitching efforts
• Independently coordinate and manage assigned reactive media inquiries and media engagements, including preparation of clinical experts and coordination of onsite media activities.
• Coordinate and support withpress conferences,reportermeetand greets, media roundtables,and other CMGCA events as needed.
• Assistwith the daily mediareportand various coverage reports on key stories, folding in broadcast, social, etc.
• Support the media teams vodcast promotion.
• Develop briefing documents, talking points, presentations, and other communications materials to support media engagements and ensure consistent messaging.
• Document key discussion points, action items, and communications priorities from team and stakeholder meetings.
• Collaborate with colleaguesinCMGCA, includingenterprisecommunications, social media,brand experience, and otherteam members to maximize andoptimizemedia relations opportunities.
• Execute assigned components of NYULHs media relations strategy and recommend opportunities to strengthen media engagement efforts.
• Preparation of media reports, NewsHubs, tracking, and other tasks as needed for the clinical media relations team.
• Create andmaintainaneditorial calendarfor all media relations content.
• Developstories and other materials, including press releases, media pitches, fact sheets,and other materials as neededfor news media and to post to NYULHs news site.
• Build and maintain relationships with assigned media contacts and serve as a point of contact for media inquiries related to assigned areas.
• Ensure quick,accurateresponses to media inquiriesservingas a suitable spokesperson and subject matter advisor if called upon.
• Obtain and maintain patient cosent forms on media relations hub.

Operational Excellence

• Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work.
• Champion NYULHs strong continuous improvement culture,demonstratinga willingness to testandlearn.
• Ensure seamless communication alignment within a complex, highly matrixedorganizationencompassing multiple campuses and geographic regions.
• Stay up to date on all developments across assigned clinical departments.
• Work respectfully and effectively with patients and their families to obtain proper consent forms asappropriateand ensure they are respected and supported in any media efforts.

Minimum Qualifications

• Minimum of 3+ years of public and media relations experience
• Excellent writer, editor, and verbal communicator
• Good understanding of media relations and the media landscape in the US
• Comfortable with digital content channels, including but not limited to social media
• Strong PPT or Keynote user; good working knowledge of online collaboration tools
• Ability to make decisions quickly within high pressure situations and react quickly and appropriately to unexpected media coverage
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Bachelor's degree in Communications, Public Relations, or related field (e.g., Journalism or Marketing), or an equivalent combination of education and experience.

Preferred Qualifications

• Demonstrate a strong, innate sense of which stories will resonate with the public and earned media and how to effectively frame them to ensure the best coverage.
• Manage multiple tasks at once, effectively prioritizing, making sound recommendations, and escalating as appropriate.
• New York-specific media relations experience
• Working knowledge of promoting clinical programs
• Experience executing public and media relations programs, both proactive and reactive
• Experience with building and managing press and media relationships
• Experience with database building
• Bilingualism is an asset (Spanish/English)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $58,500.00 - $86,814.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here