Associate Director-Communications

NYU Langone Hospitals; New York (NY); On-site; USD 122,000 - 210,000; Full time

Job summary

NYU Langone Health is seeking an Associate Director, Relationship Manager to support multiple service lines within Brand Experience COE. You will translate business priorities into communications plans and drive growth with physicians, researchers, and marketing experts.

The role reports to the Senior Director, Relationship Lead and anchors cross-functional collaboration across Content Studio, Brand, Creative & Design, and Digital teams.

Qualifications

• 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Proven ability to work effectively in a highly matrixed environment with multiple stakeholders.
• Strong skills in project management and execution of tactical deliverables.
• Experience partnering with physicians and leaders in academic medicine to define communications and marketing strategy.
• Experience building and maintaining relationships; proficient in project management tools and data analysis.
• Excellent verbal and written communications skills; Bachelor's degree required.

Responsibilities

• Lead development and execution of marketing and communications strategies aligned with service line priorities and growth targets.
• Partner with the Senior Director to manage COP planning, intake, prioritization, development, review, launch, and post-launch debrief.
• Manage a high volume of COP requests and coordinate with content teams for timely activation.
• Drive milestones across marketing plans with accountability and timely decision-making.
• Lead integrated campaigns across service lines with channel content teams for alignment and timelines.
• Collaborate to identify opportunities to strengthen service line performance and growth.

Skills

Communications

Marketing planning

Relationship building

Project management

Data analysis

Verbal & written communications

Education

Bachelor's degree in Communications/Marketing or related field

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, X, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Associate Director-Communications.

NYU Langone Health (NYULH) is seeking a skilled and strategic Associate Director, Relationship Manager to support P Cardiology, Heart Surgery, Orthopedic Surgery, Childrens Health, Mens Health, Pulmonology and Lung Surgery, Child and Adolescent Psychiatry, Rehabilitation, Rheumatology, Endocrinology and Diabetes, and Geriatrics service lines. This role will support the Senior Director, Relationship lead across their designated service lines. Serving as a trusted advisor to service line leadership, the Associate Director will help shape communications and marketing initiatives that advance business priorities, support NYULH marketing efforts, and drive growth.

Reporting directly to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence (COE), this position will play a key leadership role in connecting the COE with designated service lines, translating business priorities into communications plans, and ensuring effective execution against strategic growth objectives.

Job Responsibilities:

Strategic Program Management

• Lead the development and execution of marketing and communications strategies aligned with service line priorities, growth targets, and organizational objectivesacross the portfolio of service lines supported by the Senior Director, Relationship Lead
• Partner with the Senior Director, Relationship Lead to manage day-to-day operationsfor COP planning, including intake, prioritization, development, review, launch, and post-launchdebrief
• Manage and prioritizea high volume ofrequests across COPs, coordinating with content execution teams to ensuretimelyactivation
• Drive accountability for key milestones across marketing and communications plans, ensuring accountability, timely decision-making, and strong execution
• Lead coordination and execution of integrated, 360-degree marketing and communications initiatives across multiple service lines, working closely with channel content development teams to ensure alignment to strategy, timelines, and priorities
• Identify and recommend opportunities to strengthen service line performance and accelerate growth through campaigns, partnerships, and other strategic initiatives
• Apply relevant marketing trends and technological innovations to identify relevant opportunities and enhance performance

Collaboration & Influence

• Drive collaboration acrossBrand, Experience, Creative, & Design COE, Media Relations COE, Enterprise Communications COE, Strategy, Digital and Program Measurement (SDPM) COE, Government & Community Affairs COE and Strategic Initiatives and Business Operations COEtodrivesuccessfulcampaigns aligned with strategicobjectives for designated service line initiatives
• With Senior Director, Relationship Lead oversight, coordinate COP operations, including meetings and distribution of Program Briefs, Tactical Plans, and pre- and post-meeting communicationsfor the portfolio
• Collaborate with the Senior Manager, Physician Reputation to ensure broader growth priorities align with specialty physician strategies
• Work closely with the Senior Director, Relationship Lead to engage physicians, researchers, and marketing experts in developing content that highlights clinical innovations and research
• Coordinate withChannel Leadpeers across Content Studio, Brand, Creative & Design, and Digital teams to execute communications strategies across various channels
• Partner with the Content Studio to strategically review, refine, and approve content developed for designated service lines, ensuring alignment with organizational standards and audience needs
• Collaborate with the SDPM COE to define communications tracking requirements, support measurement setup, and inform ongoing campaign optimization

Operational Excellence

• Assistin enhancing campaigns and marketing initiatives by evaluating key metrics provided by the SDPM COE to understand effectiveness and inform continuous improvement
• Ensure adherence to COP processes, workflows, and governance, managing timelines, deliverables, and coordination across multiple initiatives
• Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics

Minimum Qualifications:

• 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
• Proven ability to work effectively in a highly matrixed environment and across many stakeholders
• Strong skills in project management and execution of tactical deliverables
• Experience partnering with physicians and/or leaders in academic medicine to define their communications and marketing strategy
• Experience building and maintaining relationships
• Proficiency in project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Excellent verbal and written communications skills
• Bachelors degree in Communications, Marketing, or related field required

Preferred Qualifications:

• Masters degree in Communications, Marketing, or related field
• Background in healthcare, academic medical centers, or other regulated industries
• Experience working with Cardiology, Heart Surgery, Orthopedic Surgery, Childrens Health, Mens Health, Pulmonology and Lung Surgery, Child and Adolescent Psychiatry, Rehabilitation, Rheumatology, Endocrinology and Diabetes, and Geriatrics

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $121,792.22 - $210,091.64 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here