Director-Marketing

NYU Langone Hospitals; New York (NY); On-site; USD 152,000 - 223,000; Full time

Job summary

NYU Langone Health seeks a seasoned Director of Marketing to lead multi-channel plans for prioritized Communities of Practice. You will shape strategy, oversee campaigns, and ensure patient-centered storytelling across channels, working with physicians and leadership to drive growth and brand differentiation.

You will partner with Channel Leads to align messaging, optimize SEM, and ensure campaigns meet institutional priorities and quality standards across NYULH markets.

Qualifications

• 8–10+ years of experience in marketing planning or program management.
• Strong analytics, campaign evaluation, and optimization skills.
• Ability to translate strategy into executable marketing plans.
• Expertise in audience segmentation and multi-channel planning.
• Experience with SEM campaigns and cross-functional collaboration.

Responsibilities

• Lead strategic marketing planning for prioritized COPs and align with institutional goals.
• Oversee development of briefs, collateral, campaigns, and content calendars.
• Integrate patient experience and storytelling into marketing plans.
• Collaborate with digital teams for SEM, messaging, and channel strategies.
• Manage Marketing Senior Manager and coordinate with Relationship Leads.
• Monitor performance, drive growth in patient acquisition and service lines.

Skills

Marketing strategy

Campaign management

Audience segmentation

Project management

Healthcare marketing

Content storytelling

Data analytics

SEM/SEO

Stakeholder management

Education

Bachelor's degree in Communications, Marketing, or related field

Master's degree in Communications, Marketing, or related field

Tools

Google Analytics

SEO tools

CRM systems

CMS platforms

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health , and interact with us on LinkedIn , Glassdoor , Indeed , Facebook , X , YouTube and Instagram.

Position Summary

We have an exciting opportunity to join our team as a Director-Marketing.

NYU Langone Health (NYULH) is seeking a skilled and strategic Marketing Director to lead the development and execution of comprehensive marketing plans for prioritized Communities of Practice (COP). This role will focus on building marketing strategies for priority areas, overseeing planning, segmentation, and execution in collaboration with Channel Lead peers, and owning end-to-end marketing planning and execution for assigned COPs, supporting the Relationship Lead in their delivery of stakeholder management and overall COP strategy. A key component of this role is to seamlessly integrate patient-centered storytelling, instructional and procedural video content, and physician profiles into cohesive, high-impact marketing strategies. Reporting directly to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence (COE), this position will support key COPs including Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics. This role leads marketing planning and execution, ensuring that all tactics, including messaging, collateral, search engine marketing, and marketing efforts across email, digital signage, and other paid, earned, and owned channels, align with institutional priorities and are executed to a high standard.

Job Responsibilities

Strategic Marketing Planning

• Serve as the marketing SME for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals
• Oversee execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives
• Ensure key institutional priorities, including patient experience, are integrated into marketing strategies in a consistent manner
• Apply audience segmentation and channel optimization best practices to strategy creation so that it maximizes engagement and impact across patient and physician audiences
• Partner with digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into plans to drive patient volume and service line growth
• Incorporate location-specific service line strategies to highlight access points, capabilities, and growth opportunities across NYULH markets
• Oversee integration of marketing tactics with broader institutional campaigns, ensuring consistency of messaging
• Leverage tactical expertise to include organic and paid content opportunities as part of strategic execution, leveraging partnership with internal content studio

Execution & Tactics

• Lead marketing function (marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio
• Lead marketing planning and execution of patient-focused content, including patient experience narratives, instructional videos, procedural content, and physician profiles to highlight expertise and care differentiation
• Lead brief development and tactical execution of comprehensive marketing plans for new programs, procedures, and key recruitment efforts
• Ensure all marketing deliverables are developed and activated through defined marketing channels, including paid, owned, and digital platforms, in alignment with channel-specific requirements
• Ensure collateral, messaging, and deliverables are consistent with brand standards and institutional guidelines
• Partner closely with Relationship Leads to turn strategy into actionable tactics that advance partnership goals, institutional priorities, the patient experience, clinical strengths, and service line differentiation
• Oversee COP content development activities, ensuring Content Studio and other Channel Leads are executing content that is aligned with the strategic marketing goals and established timing for the COPs
• Collaborate with the Strategy, Digital, and Program Measurement COE to define campaign tracking requirements, support measurement setup, inform ongoing campaign optimization, and deliver measurable insights to be shared with key stakeholders in deck and/or email format
• Collaborate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams to lead collaborative marketing efforts with colleagues on email, digital signage, and other paid, earned and owned channels
• Provide marketing strategy plans and reporting to leadership to inform decision-making and demonstrate outcomes
• Manage a Marketing Senior Manager, responsible for overseeing the execution of marketing deliverables, providing coaching, development, and oversight of workload and prioritization
• Work with Relationship Management workstream to ensure that stakeholder-facing roles communicate clearly on the asks and objectives from COPs

Operational Excellence

• Champion NYULHs culture of continuous improvement by refining processes, strengthening planning frameworks, and applying insights to improve results
• Review campaign performance, including SEM and content engagement metrics, and apply insights to refine marketing tactics
• Drive measurable growth in patient acquisition and service line volume through targeted marketing initiatives
• Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics

Minimum Qualifications

• Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
• Familiarity with marketing analytics, campaign evaluation, and optimization methods
• Demonstrated ability to translate strategy into executable marketing plans
• Deep expertise in audience segmentation and channel optimization to effectively engage both patient and physician audiences
• Experience with search engine marketing, including developing, optimizing, and managing campaigns
• Strong skills in project management, workflow oversight, and execution of tactical deliverables
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communication approach
• Demonstrated success in managing high-volume, complex marketing portfolios with multiple stakeholders, ensuring consistency, quality, and on-time execution
• Strong experience leading patient-centered storytelling, including development of narratives, instructional/procedural video content, and physician profiles to differentiate clinical expertise and care delivery
• Experience with segmentation, analytics, and channel planning
• Bachelors degree in Communications, Marketing, or related field required

Preferred Qualifications

• Masters degree in Communications, Marketing, or related field
• Background in healthcare, academic medical centers, or other regulated industries
• Experience managing planning functions in a matrixed environment
• Familiarity with service line marketing and driving growth across clinical specialties
• Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $152,240.27 - $222,768.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.