Director - Brand Partnerships

NYU Langone Hospitals; New York (NY); On-site; USD 152,000 - 263,000; Full time

Job summary

NYU Langone Health in New York is seeking a Director of Brand Partnerships to lead development, management, and expansion of institutional partnerships. You will coordinate with senior leaders, align partnerships with clinical priorities, and drive cross-functional activation and storytelling.

Reporting to the VP of Brand Experience, you will oversee campaigns, measure outcomes, manage budgets, and ensure partnerships enhance reputation and engagement across NYULH’s network of hospitals and

Qualifications

• 7–10 years in partnership management, strategic communications, or business development.
• Proven track record of leading campaigns, events, and activations.
• Strong communication, negotiation, and relationship management skills.
• Experience defining and tracking metrics for success.

Responsibilities

• Develop and expand partnership strategies aligned with institutional goals.
• Oversee day-to-day management of senior-level partnerships and activations.
• Define objectives and frameworks to assess value and outcomes.
• Lead end-to-end partnership campaigns, including planning and activation.
• Provide regular reporting on partnership performance to leadership.

Skills

Partnership management

Strategic communications

Business development

Relationship management

Campaign leadership

Metrics definition & tracking

Education

Master's degree

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health , and interact with us on LinkedIn , Glassdoor , Indeed , Facebook , X , YouTube and Instagram .

Position Summary

We have an exciting opportunity to join our team as a Director - Brand Partnerships. In this role, the successful candidate NYU Langone Health (NYULH) is seeking a strategic and relationship-driven Brand Partnerships Director to lead the development, management, expansion and evaluation of institutional partnerships. In this role, you will oversee the full lifecycle of partnerships from ideation and activation to measurement and reporting ensuring that collaborations advance institutional priorities and deliver measurable outcomes. You will serve as the central point of coordination with partner stakeholders, manage joint events and campaigns, and optimize existing partnerships to strengthen NYULHs external engagement strategy. Reporting directly to the Vice President, Brand Experience, Creative, & Design, you will act as a trusted advisor and connector, collaborating across internal functions to activate partnerships and integrate their impact into institutional storytelling. You will work directly with clinical and functional Relationship Leads to activate partnerships that drive volume and awareness of key clinical areas, as dictated by organizational and department strategy. The successful candidate will drive strategic alignment, cross-functional coordination, and operational excellence to maximize the value of NYULHs partnerships.

Job Responsibilities

Strategic Planning

• Maintain and expand partnership strategies, including negotiating a new partnership structure, aligned with institutional and departmental priorities
• Manage day to day with senior leaders such as editor in chief of men's health/women's health, WSJ content lead, and senior instructor and head of partnerships for SoulCycle
• Partner with Relationship Leads to ensure existing partnerships are helping drive clinical goals within their stakeholders
• Define partnership objectives and establish frameworks to assess value creation, outcomes, and strategic alignment
• Act as a strategic advisor to senior leadership, providing partnership recommendations on approaches to activation and emerging opportunities
• Translate institutional priorities into existing partnership initiatives, campaigns, and events that reinforce enterprise goals
• Define content plan needed to support partnership campaigns, and work collaboratively within the department to create, socialize and finalize partnership content
• Manage COP omnichannel planning taking content that we produce with brand partners and amplifying across our owned channels
• Responsible for looking for new opportunities that align with our strategic vision to enhance reputation and build out future-state function of brand partnership team

Business Operations

• Oversee end-to-end management of partnership campaigns, including planning, logistics, activation, and follow-up
• Establish operational processes that ensure consistency and accountability across partnership activities
• Manage cross-functional coordination with internal teams to integrate partnership deliverables into broader institutional efforts with the support of the Relationship Leads
• Lead planning for high-profile partnership activations, ensuring seamless execution and alignment with enterprise communications goals
• Oversee partnership vendor relationships, ensuring adherence to budgets, timelines, and quality standards

Measurement & Reporting

• Define, track, and analyze key performance indicators for all partnerships to demonstrate value and effectiveness
• Provide regular reporting to CMGCA leadership and stakeholders, highlighting outcomes and areas for improvement
• Measure the reach, engagement, and impact of partnership activities across multiple channels
• Conduct evaluations of partnership performance to inform renewal, expansion, or transition decisions
• Share data-driven insights to refine strategies and drive continuous improvement in partnership management with department leadership
• Utilize data to tell narrative about partnership strategy and successes with existing partnerships that can be shared with institutional leadership
• Collaborate with Relationship Leads to pull in the right stakeholders across NYULH to deliver integrated partnership activations
• Provide day-to-day leadership and oversight of the Brand Partnerships Manager
• Work with COPs to manage omnichannel planning and execution across our owned channels
• Partner with Enterprise Communication COE to incorporate partnership storytelling into institutional narratives
• Advise on opportunities to leverage partnerships to strengthen engagement, inclusivity, and visibility within the content strategies
• Support Relationship Leads by preparing materials and recommendations for external forums and discussions, reinforcing alignment with NYULHs strategy

Professional Development & Innovation

• Maintain and implement innovative partnership approaches, leveraging new formats, technologies, and engagement methods
• Continuously monitor industry trends and apply insights to strengthen NYULHs partnership strategy
• Manage the allocated budget and operational forecasts of the partnerships CMGCA budget, working with the Strategic Initiatives & Business Operations, Senior Director

Minimum Qualifications

• Minimum of 7-10 years of professional experience in partnership management, strategic communications, or business development
• Proven track record of leading and expanding partnerships that deliver measurable results
• Demonstrated ability to oversee campaigns, events, and activations from planning through execution
• Strong skills in communication, negotiation, and relationship management with diverse stakeholders
• Experience defining and tracking metrics for success
• Experience with managing high visibility events and activations

Preferred Qualifications

• Masters degree in Communications, Business, or related field
• Background in institutional communications, marketing, or healthcare partnerships
• Experience managing cross-functional teams and complex initiatives
• Familiarity with partnership evaluation frameworks and reporting tools
• Demonstrated success in optimizing, expanding, and scaling partnership opportunities

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $152,240.27 - $262,614.25 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.