Associate, Integrated Media Planning

Adelphi Group; New York (NY); On-site; USD 34,000 - 60,000; Full time

Job summary

Omnicom’s Omnicom group is seeking an entry-level Associate for Integrated Media Planning in New York. The role supports the development of media plans through research, competitive insights, and budget tracking, under the guidance of a Senior Associate.

Responsibilities include maintaining planning documents, analyzing competitive data, and participating in cross-functional meetings to build presentation skills while learning the media landscape and consumer behavior trends.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing, and media principles.
• Proficiency with Office Suite.
• Excellent written and verbal communication skills.
• 0–1 year of relevant experience (internships included).
• Strong interest in media and consumer behaviors.
• High attention to detail and strong organizational skills.
• Ability to manage multiple workstreams and meet deadlines in a fast-paced environment.
• Collaborative team player with a proactive, solutions-oriented mindset.
• Eagerness to learn media tools, platforms, and financial processes.

Responsibilities

• Support the development of media plans through research, audience analysis, and competitive insights.
• Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail.
• Pull and analyze competitive research.
• Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed.
• Communicate proactively with team members to flag questions, risks, or discrepancies.
• Participate in internal, client, and partner meetings, building confidence and presentation skills.
• Collaborate cross-functionally with strategy, investment, analytics, and operations teams.
• Demonstrate curiosity and actively build knowledge of the media landscape and CPG space.

Skills

Excellent communication skills

Detail oriented

Organizational skills

Proactive, solutions-oriented

Team player

Fast-paced environment adaptation

Interest in media and consumerbehavi/​

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Office Suite

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate. As an entry level role, the Associate is responsible for gathering data to support media recommendations, updating client media activity flowcharts, assisting the team in responding to client needs, preparing purchase authorizations by coordinating input from internal teams, and/or assisting with tracking media expenditures to ensure budget compliance. At an entry-level, the Associate will begin to develop a working knowledge of the media space (all channels) and available media research.

Responsibilities

• Support the development of media plans through research, audience analysis, and competitive insights
• Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail
• Pull and analyze competitive research
• Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed
• Communicate proactively with team members to flag questions, risks, or discrepancies
• Participate in internal, client, and partner meetings, building confidence and presentation skills
• Collaborate cross-functionally with strategy, investment, analytics, and operations teams
• Demonstrate curiosity and actively build knowledge of the media landscape and CPG space

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Excellent written and verbal communication skills
• 0–1 year of relevant experience (internships included)
• Strong interest in media, advertising, consumer behaviors
• High attention to detail and strong organizational skills
• Ability to manage multiple workstreams and meet deadlines in a fast-paced environment
• Collaborative team player with a proactive, solutions-oriented mindset
• Eagerness to learn media tools, platforms, and financial processes

#LI-LW3

$34,000 - $60,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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