Media Buyer/Planner

philadelphiaadclub; Philadelphia (Philadelphia County); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salaries

Generous PTO

401K plan with company match

Job summary

A leading advertising agency in Philadelphia is seeking a Media Planner/Buyer to manage and optimize diverse media campaigns. The ideal candidate will develop integrated media plans, communicate effectively with clients and account teams, and demonstrate strong analytical skills. Responsibilities include negotiation, tracking, and optimization of campaigns across multiple platforms. The agency offers competitive salaries, generous PTO, and a supportive work environment that values diversity.

Qualifications

• Experience managing media campaigns across various platforms.
• Strong negotiation and technical skills for digital campaigns.
• Ability to analyze data and optimize media performance.

Responsibilities

• Develop integrated media plans and buys using all media types.
• Manage assigned accounts and projects with minimal oversight.
• Communicate effectively with clients and maintain positive relationships.

Skills

Media campaign management

Negotiation skills

Google Ads

Analytical skills

Budget management

Tools

Google Analytics

SEM tools

Job description

Media Planner/Buyer

Media Planner/Buyer The Media Planner/Buyer is responsible for the development, negotiation, implementation, tracking, and optimization of paid media campaigns that may include broadcast, print, OOH, direct mail, display banners, video, site-direct buys, ad network buys, behavioral targeting, rich media, mobile, paid social, and paid search. With assigned clients from A to Z, the Media Planner/Buyer will handle analysis, strategy, planning, execution, budget management, billing, optimization, and results—working in conjunction with associate media directors/media supervisors.

Key Responsibilities

• Work directly with the account team, clients, and media supervisors to develop integrated media plans and buys, utilizing all media types.
• Develop and maintain thorough knowledge and understanding of the client’s business, competitive landscape, and market conditions to ensure delivery of strategic media programs that align with objectives and meet goals.
• Responsible for comprehensive management of assigned accounts and projects, with minimal oversight. Tasks include research, planning, purchasing, scheduling, order processing, accurate budget tracking, flowcharts, accurate client billing and resolution, thorough analysis, and POV reports.
• As the main point of contact for assigned accounts, communicate regularly with account executives, project managers, and outside sales reps. Manage media inquiries for assigned accounts and maintain positive relationships with media sales contacts.
• Work closely with strategy, creative, PR, account management, and interactive teams to develop targeted, successful campaigns within given budgets. Offer media strategy insights and suggest tactics with rationale to meet campaign objectives.
• Develop deep working knowledge of Google Ads and Analytics, as well as SEM campaign management and setup. –Hands-on paid social implementation.
• Manage negotiation, technical setup, tagging, tracking, and contracts for digital campaigns.
• Responsible for ongoing campaign audits, tracking, and optimization, as well as constant review, analysis, and optimization of all client campaigns to ensure optimal performance.
• Review and provide analysis, insights, and recommendations for monthly and quarterly web reports for assigned clients.
• Could you reconcile invoices monthly and update client billing documents and media consoles, adjusting as needed, in conjunction with the media coordinator?
• Attend client meetings and present media recommendations, analysis and results. Assist in new-business projects as needed.
• Participate in a positive work environment, foster a team approach, and be available as a resource to the agency. Share ideas, research, train and mentor. Know current trends and industry changes.
• You’ll need to pay close attention to detail and accuracy, and you should demonstrate strong follow-through on all communications and projects.
• Complete timesheets daily and coordinate with the accounting department on all client-related needs.

Benefits

We offer a supportive and friendly environment, competitive salaries, generous PTO, and a comprehensive benefits package, including a 401K plan with company match.

Diversity at AB&C

At AB&C, we believe in and thrive on the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences, we create stellar work and build solid relationships. Through our differences, we can more readily see the needs of our clients and our community and more effectively formulate solutions to meet them. By embracing diversity that reflects the world in which we work, live, and play we, as an agency, grow and thrive. We commit to paying this forward by striving to continuously raise the bar on how AB&C represents diversity, equity and inclusion.