VP, Media, Boston

Allen & Gerritsen; Boston (MA); On-site; USD 160,000 - 200,000; Full time

Job summary

Allen & Gerritsen in Boston is seeking a VP, Media to set the strategic vision for paid media across accounts and lead integrated, insight-driven media solutions that drive measurable business outcomes.

You will mentor talent, manage senior client relationships, and ensure work meets high standards of performance, quality, and impact, all while delivering campaigns that are not just effective but Unignorable.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, Media, or related field.
• 10+ years of media planning and buying experience with senior leadership responsibility.
• Proven experience leading integrated, multi-channel media strategies.
• Experience managing senior and executive-level client relationships.
• Strong strategic, analytical, and business acumen with the ability to connect media decisions to business outcomes.
• Exceptional communication and presentation skills.
• Demonstrated experience leading and developing high-performing teams.
• Deep familiarity with media platforms and tools including Google Ads, Meta, Google Campaign Manager, Google Analytics, and related ecosystems.

Responsibilities

• Set the strategic direction for cross-channel paid media solutions aligned to client business objectives
• Lead the development of integrated media strategies, frameworks, and client presentations
• Ensure clear audience insights, competitive context and compelling strategic narratives
• Provide senior oversight of tactical planning including channel mix, flighting, partner selection, and investment allocation
• Oversee RFP development, vendor briefing, evaluation, negotiation, and selection
• Serve as final approver for key media documentation including authorizations, flowcharts, trafficking sheets, and billing inputs
• Ensure flawless execution across trafficking, tagging, pacing, optimization, and reconciliation through team leadership
• Maintain full accountability for performance, timelines, operational rigor, and consistency across accounts
• Continuously seek deeper understanding of audiences, media behaviors, and emerging opportunities to inform smarter, more effective media decisions.
• Guide advanced audience research and media behavior analysis
• Stay ahead of marketplace, platform, and product shifts to inform proactive strategy
• Provide senior perspective on competitive media activity and implications
• Champion innovation while ensuring strategic discipline
• Translate complex data and strategy into clear, compelling media narratives
• Partner closely with creative and strategy teams to ensure integrated brand storytelling
• Elevate the craft of media across the agency through strong thinking and presentation excellence
• Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes
• Serve as a senior advisor and escalation point for clients while partnering closely with account leadership
• Build strong cross-functional relationships across creative, strategy, analytics, finance, and account teams
• Lead, mentor, and develop media talent across levels
• Establish clear expectations for timelines, deliverables, and quality
• Foster a collaborative, accountable, and high-performing team environment
• Play an active role in new business efforts, including pitch strategy and presentations
• Drive organic growth through strong client partnership and strategic leadership

Skills

Strategic leadership

Cross-functional collaboration

Media planning & buying

Client relationship management

Data-driven decision making

Excellent presentation skills

Team mentorship

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Google Ads

Meta (Facebook)

Google Campaign Manager

Google Analytics

Asana

Advantage

GWI

LiveRamp

Job description

• 160,000-200,000 per year - Please note: final compensation within this range depends on your experience and the skills you bring. We're happy to talk through specifics during the interview process.

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable .

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Vice President, Media plays a critical leadership role in bringing that philosophy to life.

The VP, Media sets the strategic vision for paid media across accounts and leads the delivery of integrated, insight-driven media solutions that drive measurable business outcomes. This role blends strategic leadership, operational excellence, and hands-on media expertise.

As a senior leader within the agency, you will guide media strategy from concept through execution, mentor and elevate talent, steward senior client relationships, and ensure that our work consistently meets the highest standards of performance, quality, rigor, and impact.

You help ensure our work is not just effective, but Unignorable.

Craftsmanship

Apply strategic rigor and executional excellence to develop and deliver integrated media plans that drive measurable business outcomes.

• Set the strategic direction for cross-channel paid media solutions aligned to client business objectives
• Lead the development of integrated media strategies, frameworks, and client presentations
• Ensure clear audience insights, competitive context and compelling strategic narratives
• Provide senior oversight of tactical planning including channel mix, flighting, partner selection, and investment allocation
• Oversee RFP development, vendor briefing, evaluation, negotiation, and selection
• Serve as final approver for key media documentation including authorizations, flowcharts, trafficking sheets, and billing inputs
• Ensure flawless execution across trafficking, tagging, pacing, optimization, and reconciliation through team leadership
• Maintain full accountability for performance, timelines, operational rigor, and consistency across accounts

Continuously seek deeper understanding of audiences, media behaviors, and emerging opportunities to inform smarter, more effective media decisions.

• Guide advanced audience research and media behavior analysis
• Stay ahead of marketplace, platform, and product shifts to inform proactive strategy
• Provide senior perspective on competitive media activity and implications
• Champion innovation while ensuring strategic discipline

Creativity

Bring imaginative, thoughtful media thinking that enhances creative ideas and ensures brands show up in meaningful, contextually relevant environments.

• Translate complex data and strategy into clear, compelling media narratives
• Partner closely with creative and strategy teams to ensure integrated brand storytelling
• Elevate the craft of media across the agency through strong thinking and presentation excellence

Culture

Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.

• Serve as a senior advisor and escalation point for clients while partnering closely with account leadership
• Build strong cross-functional relationships across creative, strategy, analytics, finance, and account teams
• Lead, mentor, and develop media talent across levels
• Establish clear expectations for timelines, deliverables, and quality
• Foster a collaborative, accountable, and high-performing team environment
• Play an active role in new business efforts, including pitch strategy and presentations
• Drive organic growth through strong client partnership and strategic leadership

What You Bring:

• Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
• 10+ years of media planning and buying experience with demonstrated senior leadership responsibility
• Proven experience leading integrated, multi-channel media strategies
• Experience managing senior and executive-level client relationships
• Strong strategic, analytical, and business acumen with the ability to connect media decisions to business outcomes
• Exceptional communication and presentation skills
• Demonstrated experience leading and developing high-performing teams
• Deep familiarity with media platforms and tools including Google Ads, Meta, Google Campaign Manager, Google Analytics, and related ecosystems
• Strong organizational skills with the ability to manage complexity across multiple accounts
• Collaborative leadership style, high emotional intelligence, accountability, and a sense of humor

Preferred

• Experience evolving or scaling a modern media practice
• Advanced negotiation experience and strong publisher relationships
• Familiarity with tools such as Asana, Advantage, GWI, LiveRamp, or similar platforms
• Comfort operating in fast-paced, evolving environments where strategy, media, and technology intersect
• Joy in solving complex problems and defining new approaches when the playbook does not yet exist
• Positive leadership mindset rooted in a solutions oriented approach

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

*A&G is not offering immigration sponsorship for this position at this time.*

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.