Senior Analyst, Marketing & Business Intelligence, Boston

Allen & Gerritsen; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO

Wellness programs

Professional development

Job summary

Allen & Gerritsen (A&G) is seeking a Senior Analyst in our Measurement & Analytics practice to translate multi-channel data into actionable intelligence for diverse brands. You will design analyses, build dashboards, and guide in-market tests to optimize marketing programs from acquisition to retention.

You'll partner with internal teams and clients to deliver rigorous measurement plans, weekly and monthly reporting, and data-driven storytelling that informs strategic decisions and demonstrates

Qualifications

• Bachelor's degree in a quantitative or marketing field.
• 2–4 years in direct/online marketing, advertising, or consulting.
• Experience with digital analytics tools and data interpretation.

Responsibilities

• Design analyses across channels (broadcast, online, email, search) and build holistic dashboards.
• Lead in-market tests and develop measurement plans.
• QA measurement implementations with technical resources.
• Create and present weekly/monthly client reports and insights.
• Collaborate with teams and clients to enable data-driven decisions.
• Document processes and propose improvements for analytics workflows.

Skills

Quantitative analysis

Qualitative analysis

Communication skills

Interpersonal skills

Time management

Education

Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing

Tools

PowerPoint

Excel

Word

SiteCatalyst

HBX Analytics

Webtrends

Google Analytics

DART

Atlas

Oracle/MS SQL

Job description

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.

Craftsmanship

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.

• Provide analytic services to both A&G's clients and internal teams
• Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)
• Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
• Design and interpret the results of in-market tests
• Partner with technical resource to guide and QA the implementation of measurement solutions
• Comprehensive measurement and analysis plans
• Weekly, monthly reports (Excel, PowerPoint)
• Development of dashboards for senior clients
• Documentation relating to existing processes and suggestions/presentations for improving those processes
• Data consolidation and validation

Curiosity

Proactively explore the evolving media & measurement landscape to strengthen our contributions to client relationships and the final work. Consistently go the extra mile to uncover the most robust data-driven stories we can tell.

• Develop and maintain fluency in relevant interactive technologies
• Website behavior and customer experience analysis
• Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.
• Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront

Creativity

A problem solver to the core, you'll constantly seek new approaches to meeting our clients' measurement needs.

• Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
• Don't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendations
• Don't take "no" for an answer; keep digging until you find a sufficient client solution
• Integrate the media and creative perspective into your data storytelling

Culture

Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.

• Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
• Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
• Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
• Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders

What You Bring:

• Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing

• 2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting. Agency experience is a plus, especially client-facing
• Intellectually curious and a creative thinker
• Strong quantitative and qualitative skills with proven data interpretation abilities
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
• Strong interpersonal skills. Must be able to work well in a team environment
• Demonstrated time management and project management skills
• Experience with Microsoft PowerPoint, Word, Excel
• Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
• Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
• Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encouages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

*A&G is not offering immigration sponsorship for this position now or in the future.*

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.