Marketing Insights Analyst

Adecco; Parsippany-Troy Hills (NJ); On-site; USD 63,000 - 89,000; Full time

Benefits offered by this job

Shift: 8 am - 5 pm

Weekly paycheck

Access to Adecco’s Aspire Academy with

thousands of free upskilling courses

Job summary

Adecco is seeking a Marketing Insights Analyst in Parsippany, NJ to plan, manage, and deliver marketing research projects from requirements to insights delivery. The role emphasizes quantitative and qualitative methods, questionnaire design, and translating results into actionable business recommendations.

You will use Qualtrics to program surveys, apply AI to optimize research operations, and present findings to stakeholders with a standard 8 am–5 pm schedule and weekly pay.

Qualifications

• 3-5 years of marketing research, UX research, or management consulting experience.
• Bachelor's degree/MBA or higher; advanced degree preferred in statistics, psychology, or related fields.
• 2-3 years of Qualtrics survey programming; ability to craft concise survey questions and present results.
• Strong Excel, PowerPoint, and Word skills; experience applying AI to research operations.

Responsibilities

• Plans, manages, and delivers Marketing Insights projects from requirements to delivery.
• Crafts questionnaires and discussion guides meeting business needs; programs surveys and qualitative instruments.
• Moderates qualitative research and conducts depth interviews; supports UX testing as needed.
• Analyzes findings and presents actionable insights to stakeholders to drive strategy and optimization.
• Supports in-person insights sessions and cross-functional programs, coordinating recruitment and delivery.

Skills

AI in research

Quantitative methods

Qualtrics programming

Excel

PowerPoint

Word

Education

Bachelor's/MBA or higher

Tools

Qualtrics

Job description

Adecco is currently assisting a local Customer in their search for a Marketing Insights Analyst position in Parsippany, NJ. This is a great opportunity to further your existing skills as a Marketing Insights Analyst, while working with an exciting company! The best part is you would be joining a winning culture with Adecco while on assignment with our customer and have access to all our Adecco Perks!

Perks:

• Shift:8 am - 5 pm

• Weekly paycheck

• Pay: $55.00 per hour

• Access to Adecco’s Aspire Academy with thousands of free upskilling courses

Responsibilities:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.

• Employs Qualitative research methodologies. This includes moderation of focus groups and in-depth interviews, as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.

• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights brainstorming, co-creation events, and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing, and Channel Marketing needs, assists the end-to-end management, execution, and delivery (from agenda, recruitment, and facilitation to insights dissemination) of impactful customer insights engagements that provide insight into challenging business questions and program/experience development opportunities.

• Supports research needs on request for Residential focused areas, including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.

Requirements:

• 3-5 years of related experience in marketing research, user experience research, or management consulting.

• A Bachelor’s Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.

• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).

• Must have 2-3 years of Qualtrics survey programming experience, the ability to write concise survey questions, and review results to be turned into a comprehensive presentation for key stakeholders

• Strong experience leveraging AI to support research operations. Advanced experience with Excel, PowerPoint, and Word

Pay Details: $55.00 per hour

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.