Media Planner

Jobtailor

California (MO)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Job summary

Jobtailor seeks an enthusiastic Digital Media Planner to develop and execute cross-channel media plans for health and wellness campaigns in the U.S. You will draft RFPs, negotiate with vendors, and traffic campaigns using Mediaocean/Prisma and GM/Campaign Manager.

Requirements include a BS/BA in Marketing or Advertising and at least one year of digital media planning experience. Proficiency with Excel and analytics tools is essential to optimize performance and deliver actionable insights.

Qualifications

BS/BA required; Marketing/Advertising concentration preferred.

Responsibilities

Develop and execute media plans across multiple channels (video, social, display, audio, email, print, OOH).
Draft and issue RFPs to partners and lead vendor Q&A.
Negotiate online media placement and pricing with vendors; vet proposals.
Code UTMs, upload, and traffic campaigns; ensure accurate tracking.
Deliver on reporting needs including data compilation, QA, and insights.
Manage media budgets and invoicing; reconcile monthly/annual billing.

Skills

Digital media planning

Media budget management

RFP drafting and negotiation

Data analysis and reporting

Microsoft Excel

Education

BS/BA in Marketing/Advertising

Tools

Mediaocean/Prisma

Google Campaign Manager

comScore

Kantar

Google Analytics

Job description

Job Summary

Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
Draft and issue RFPs to partners
Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
Assist with development of client presentation materials and presenting to clients
Create, send, and maintain vendor insertion orders / contracts
Create and maintain creative spec sheets; liaise with creative agency as needed
Code (UTMs), upload, and traffic campaigns
Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
Develop POVs on emerging media opportunities and trends
Maintain media publisher relationships and seek out new media opportunities
Research and compile competitive and media landscape data
Train Assistant Media Planners

Requirements

BS/BA required; Marketing/Advertising concentration preferred
Minimum one year of digital media planning experience required
Genuine interest in advertising and the health and wellness industry
Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)

Core Competencies

Demonstrates expertise in digital media planning, including campaign trafficking, optimization, and budget management. Proficient in utilizing media and research tools to analyze data and enhance campaign performance.

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