Media Planner

Jobtailor; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor seeks a Digital Media Planner/Buyer in New York to join our agency team. You will plan, execute, and optimize digital media campaigns across display, video, paid social, and programmatic channels, coordinating with cross-functional teams and external partners.

You will analyze performance data, prepare reports, and contribute to strategic client presentations. Strong Excel/Google Sheets skills, campaign optimization focus, and excellent communication are required.

Qualifications

• Bachelor degree or equivalent work experience.
• 2-3 years’ experience in a digital media planning/buying position at an agency.
• 1+ years with account / client services and/or project management responsibilities.
• Digital technical experience (GA4, Google Ads, Campaign Manager and Looker/Data Studio).
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic.
• Experience optimizing campaigns for conversion-focused KPIs (ROAS, ROI, CPA).
• Knowledge of third party internet marketing research (comScore, Nielsen NetView, @Plan, NetRatings).
• Experience analyzing data and market research.
• Ability to organize and prioritize work.
• Ability to operate in undefined areas with changing priorities.
• Autonomous work style with collaboration when needed.
• Excellent communication and time management skills.
• Ability to manage multiple tasks with attention to detail.
• Proven ability to build relationships with colleagues and vendors.
• Proficiency in Excel and PowerPoint and/or Google Sheets/Slides.

Responsibilities

• Share responsibility for day-to-day planning, analysis, implementation, and optimization of campaign activities.
• Develop, plan, and execute digital media strategies; negotiate and purchase media from external partners.
• Participate in strategic planning for top-tier clients with research, strategy, and presentations.
• Monitor and assess campaign performance; assist in strategic analysis using Excel/Google Sheets.
• Support day-to-day reporting by analyzing performance and market trends.
• Support client relationships with effective communication and project management.
• Understand how performance and brand media come together to set full-funnel goals and metrics.
• Organize client goals into media recommendations and strategies.
• Coordinate with Digital, Traditional, Biddable, and Analytics teams to maximize conversions.
• Act as main contact with adtech partners, inventory suppliers, and data providers.
• Maintain relationships with digital publishers and testing new opportunities.
• Manage campaign authorizations, budgets, and reconciliation.

Job description

Responsibilities

• Share responsibility for the day‑to‑day planning, analysis, implementation, and optimization of campaign activities, demonstrating expertise in market and audience dynamics
• Develop, plan, and execute innovative media strategies – primarily digital media plans – with the ability to negotiate and purchase media from external partners and provide strategic guidance for internal Paid Search and Paid Social teams
• Participate in the strategic planning process for top‑tier clients, including research, digital media strategy development, tactical planning, and final persuasive presentation, ensuring precision and creativity
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns with strong proficiency in Excel and/or Google Sheets
• Support day‑to‑day reporting by analyzing performance data, research data and media/marketing trends to generate reports with actionable conclusions
• Support the day‑to‑day success of client relationships, providing effective communication, end‑to‑end project management, and creative problem‑solving
• Understand how performance and brand media come together, using that understanding to help create full‑funnel media goals, objectives, and success metrics while supporting media leadership
• Understand client goals to help organize them into well‑supported media recommendations & strategies, ensuring alignment with target audiences
• Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion
• Act as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmaps
• Maintain strong relationships with digital publishers and media partners, exploring new opportunities and leading testing initiatives
• Manage campaign authorizations, budgets, and reconciliation process

Requirements

• Bachelor degree in related field or equivalent work experience
• 2-3 years’ experience in a digital media planning/buying position at an agency
• 1+ years with account / client services and/or project management responsibilities
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands‑on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience optimizing campaigns for conversion‑focused KPIs, including ROAS, ROI, CPA, etc. a plus
• Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Experience analyzing data and market research, including analyzing both raw and refined data sets
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Excellent communication and time management skills
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Required PC proficiency as well as proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides