Assistant Planner, Media

Jobtailor; New York (NY); On-site; USD 52,000 - 78,000; Full time

Job summary

Jobtailor in New York is seeking a junior Media Planner to support day-to-day planning and analysis, build baseline media plans, and coordinate with publishers and partner agencies.

You will manage campaign implementation, optimization, budgets, and reporting, with opportunities to contribute to media strategy and data-driven decision making.

Qualifications

• 1-2 years media planning/buying, preferably at an agency.
• Some hands on experience with Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print.
• Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
• Bachelor degree in related field or equivalent work experience.
• Experience with campaign management/ad serving/trafficking technology (i.e. DCM, and business manager) a plus.
• Proficiency with Google Workspace and/or Microsoft Office (Word, Excel, PowerPoint).
• Experience analyzing data and market research.
• Preferred working knowledge of Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
• Working knowledge of DTC, OTC and CPG verticals a plus.
• Ability to organize and prioritize work and deliver with urgency.
• Ability to operate in undefined areas with changing priorities and multiple tasks.
• Ability to work autonomously yet seek counsel when necessary.
• Strong ability to juggle multiple tasks with attention to detail.

Responsibilities

• Plan, negotiate, and execute digital media plans.
• Analyze and manage day-to-day planning and analysis while maintaining publisher/agency relationships.
• Assist in media strategy development for top-tier clients, gathering research and drafting baseline plans.
• Develop and manage media plans; negotiate and purchase media.
• Oversee day-to-day implementation and optimization of campaigns with leadership support.
• Manage campaign authorizations, budgets, and reconciliation per SOPs.
• Interact daily with media publishers and maintain rapport.
• Analyze research data and report insights to clients.
• Monitor and assess campaign performance and support strategic analysis.

Skills

Media planning

Media buying

Campaign optimization

Data analysis

Project management

Autonomy

Attention to detail

Education

Bachelor’s degree or equivalent work experience

Tools

DCM

Google Workspace

Microsoft Office

Google Analytics

Meta (Facebook) Ads

AdWords

Nielsen

Job description

• Plan, negotiate, and execute digital media plans.
• Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
• Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
• Develop and manage media plans; negotiate and purchase media.
• Manage the day-to-day implementation and optimization of campaign activities with support from media leadership.
• Manage campaign authorizations, budgets, and reconciliation process, following standard operating procedures across the agency.
• Interact daily and maintain rapport with media publishers.
• Analyze research data and media/marketing information; issue and report information to clients.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.

Requirements

• 1-2 years media planning/buying, preferably at an agency
• Some hands on experience with any of the following media channels: Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print
• Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
• Bachelor degree in related field or equivalent work experience
• Experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager) a plus
• Required proficiency and solid working knowledge of Google Workspace and/or Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Experience analyzing data and market research
• Preferred working knowledge of first / third party platforms: Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
• Working knowledge of DTC, OTC and CPG verticals a plus
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail.