Media Performance Strategist - Data & Dashboards

Anthologic; Des Moines (IA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

4 weeks PTO

Holidays + floating holidays

Comprehensive benefits

Job summary

Anthologic is seeking a Media Performance Strategist to enhance media effectiveness through precise measurement, analytics, and optimization. You will work with the Media Director and team to ensure reliable data, structured campaigns for measurement, and actionable reporting across multiple platforms.

The role emphasizes data accuracy, system functionality, and consistent reporting, with collaboration across internal disciplines to drive meaningful recommendations for client campaigns.

Qualifications

• 3-5 years of digital analytics, marketing measurement, and paid media experience.
• Proficient in Google Analytics 4 and Google Tag Manager.
• Experienced with marketing dashboards and reporting tools (TapClicks, MCI).
• Hands-on experience with advertising platforms (Google Ads, Meta, LinkedIn, Microsoft) and CRMs.

Responsibilities

• Manage end-to-end tracking infrastructure (UTMs, GA4, GTM) and ensure accuracy.
• Maintain data consistency across analytics, advertising, and CRM channels.
• Develop and scale marketing dashboards with blended data and permissions.
• Provide client-facing reports and data-driven recommendations to optimize campaigns.
• Stay updated on platform changes, privacy requirements, and measurement best practices.

Skills

Digital analytics

Marketing measurement

Paid media

Excel/Sheets

Communication

Tools

GA4

GTM

TapClicks

MCI

CRM

Job description

Anthologic is seeking a Media Performance Strategist to enhance media effectiveness through precise measurement, analytics, and optimization. You will work with the Media Director and team to ensure reliable data, structured campaigns for measurement, and actionable reporting across multiple platforms.

The role emphasizes data accuracy, system functionality, and consistent reporting, with collaboration across internal disciplines to drive meaningful recommendations for client campaigns.