Media Operations Leader: Finance, Tech & Governance

AutoNation; Fort Lauderdale (FL); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

401k matching

Health insurance

Vehicle discounts

YouDecide deals

DRVPNK charity

Job summary

AutoNation seeks a Senior Manager of Media Operations to govern budgets, tagging, VIN feed governance, and OEM compliance across the media ecosystem. The role sits within the Integrated Media Strategy & Comms Planning team and interfaces with Finance, IT, Marketing Analytics, and agencies.

Ideal candidates bring deep experience in media operations, data integrity, and cross-functional collaboration, ensuring fiscal accountability and scalable processes for enterprise media investments.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Finance, Accounting, or related field.
• 10+ years in media operations, marketing finance, or related advertising/media experience; client-side experience preferred.
• Strong understanding of media planning/buying processes across digital and traditional channels.
• Proven ability to manage large, complex budgets across multiple business units.
• Hands-on experience with tracking, tagging, and marketing technology platforms.
• Highly proficient in Excel; comfortable working with large data sets and BI tools (Power BI, Tableau).
• Strong project management skills; able to lead initiatives from conception through implementation.
• Exceptional communication and presentation skills; able to work effectively with senior leadership.

Responsibilities

• Build, document, and continuously improve end-to-end media operational processes to ensure fiscal, operational, and technical integrity.
• Establish and enforce tagging, tracking, taxonomy, and naming convention standards across all channels and partners.
• Oversee implementation and QA of media tags to ensure accurate campaign tracking, attribution, and reporting.
• Maintain governance over lead scoring models, quality tiering, and intent classification frameworks.
• Act as the checks-and-balances function between Analytics, Media Strategy, and Agency partners.

Skills

Budget management

Data governance

Marketing analytics

Excel

Power BI

Tableau

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Finance, Accounting, or related field

Tools

Power BI

Tableau

Tracking platforms

Job description

AutoNation seeks a Senior Manager of Media Operations to govern budgets, tagging, VIN feed governance, and OEM compliance across the media ecosystem. The role sits within the Integrated Media Strategy & Comms Planning team and interfaces with Finance, IT, Marketing Analytics, and agencies.

Ideal candidates bring deep experience in media operations, data integrity, and cross-functional collaboration, ensuring fiscal accountability and scalable processes for enterprise media investments.